So, at $14.00 per tray of 100, that is the same as two 50 count boxes (100 rds) of .22 ammo of a reasonably good match variety or very high target grade, which also have priming compound, but significantly, a bullet, in addition to powder and a larger “case.”
The industry component guys will have to lean on each other to keep it real, or else they will all suffer because practice round count will sharply decline. Take the powder makers for example, “the spice must flow” or else it really doesn’t matter how many shifts Berger runs, annual round count consumption will simply drop, practice will be the first to go, and that means brass will stretch, we won’t need to buy it in cases, barrels will go back to lasting a very long time, and actions and stocks - for generations.
CCI, Hodgedon, Alliant and VV, make your noisy stuff, or the kids will have to leave this sandbox and with them their toys.