The oil companies have no trouble doing and in fact prior to the insane prices averaged a 10 cent hike when using a credit card. What the CC likes to call a ‘merchant discount’ which is not a discount but a charge. Depending on your volume and average CC price as a retailer you negotiate your ‘discount’. 3.5% is average. So as a retailer you have a silent 3.5% silent partner.Shipping is one thing but to charge a retail customer a CC fee.
Here’s a way it goes badly. A few years ago NYS auto inspection cost $10.00
That’s all the customer is having done. He wants to pay with a CC. If I take this payment along with maybe 100 others in a month, my CC average ticket puts me well below the average CC ticket I negotiated for and in a flash I have a 5% silent partner. BTW this ‘discount’ is automatically deducted from my account as per their set up to take cards. I often with a regular customer told him I’d just put it on his next bill or would just tell him it was on me.
There’s a reason these CC companies survive even though CC scams cost them millions.









