Because, Hornaday decided to have their name on the best 6.5 cartridge EVER.
It is not the best 6.5mm cartridge ever not even close.
The modern Hornady Proprietary Cartridge lines are examples of fantastic marketing from top to bottom and nothing more. It is text book worthy and I compliment them on how deep they have managed to get their hooks into what goes for journalism in the shooting world! Sadly anyone with an IQ above 73 can see through the marketing which is full of bad math, lies, half truth and the like!
To be clear I am not calling any of their cartridges bad they just do not do anything statically significant over the many non-proprietary cartridges that we already had on the market.
In some cases they solve a problem that did not exist before and did not need too much solving really. If talking about anything other than factory rifles and factory loaded ammo this is especially true.
You can not fault a company for attempting to maximize profits especially when no one is being harmed in any way by their actions! Hornady though will never get a penny of money though because they are intellectually dishonest with how they do business! I expect more from them than I would say Balenciaga!
I can still remember all the BS about how it ballistically outperformed the the 300WM at 1000 yards blah bla blah. They would compare loads that are in light of what we understand today Moron Apples vs Morron Oranges! Like comparing the 143gr. ELDX 6.5CM loading against a 150gr. Spitzer 300WM load. If you do not understand why this is intellectually dishonest and meant to purposefully mislead people than you are part of the problem! I might have the details wrong but it is close!
I just want companies that are not sleazy and manipulative. When a manufacture behaves like CNN and goes out of their way to mislead with out actually lying because of carefully crafted narrative and language it disappoints! It shows just how little they actually think of their customers and the product they are attempting to sell!
The COAL issue is more a problem of owners making poor choices in action lengths and cartridge and bullet combo's. You either think ahead and do not have those issues or you live with less then perfect ammo and rifle combo's. Plenty of winners in competitive shooting have been in that position and won. I dare say 99% of factory ammo falls into that category especialy hunting ammo! Nothing screams this more than Remington 7 owners trying to build the pan ultimate lite mountain rifle and finding out they could not shoot ELD heavies in a 260 Remington and feed from the magazine with out encroaching on powder capacity. They blamed the 260 Remington when the real problem was their own ignorance. Those heavy ELD/VLD 6.5mm bullets did not exist when the 260 Rem was designed and the Remington 7 is short even among short actions. When reality does not line up with expectations people like to point fingers at everyone and everything besides themselves!
In a rifle set up properly for what you want to do a 260 Remington has no issues at all with big heavy ELD/VLD bullets. This is again especially true if you are talking about a custom rifle and hand loaded ammo! Even in a worst case say you owned a Remington 7 or Savage short action and you where limited to factory hunting ammo on game performance would be identical to like weight hunting ammo in 6.5CM and external ballistics would be so close that only the most perceptive of hunters could perceive the difference in the field hunting under 600 yards. Since 99.999% of meat in the freezer comes from shots well under 600 yards for the vast majority of hunters in America it is a lot to do about nothing.
Keep in mind the 6.5CM was originally aimed at target shooters but funny how few target shooters are still using it. Likewise look that the 6.5PRC that has never been used for PRS shooting but is being targeted mostly at hunters. It is too much cartridge for it's original intended purpose and not enough cartridge for what people are trying to actual do with it! Yet it is selling like hot cakes on Sunday!
People on this site should be mindful of all the fantastic cartridges that have come before that work fantastic to this day and all the fantastic cartridges that most of the public have no clue about. It is not so much that one cartridge is better or worse than another but also about being informed and making intelligent well informed decision instead of just buying what other people tell you to buy!
Just because is still a fantastic reason to buy anything gun related including now cliche and mundane 6.5CM!
Exterior ballistics, ballistic coefficients, COAL, have to be the worst way to chose a cartridge or bullet if hunting is the goal. Action length is the worst way to chose a rifle for almost any purpose unless the purpose is to specifically fit a given cartridge!