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Solus - Another New Action

It's interesting to see new entrances (Aero and ARC) with these features (lug, rail and nitride) at the $900 mark with Defiance moving their actions up $600 from there. I hope they can find the efficiencies needed to to make future adjustment to the price, downward.
 
I saw they were introducing a new bolt action about a year ago and have been waiting to see more about it, but haven't heard anything about it since. I think it was at shot show 2022.
 
rijndael said:
It's interesting to see new entrances (Aero and ARC) with these features (lug, rail and nitride) at the $900 mark with Defiance moving their actions up $600 from there. I hope they can find the efficiencies needed to to make future adjustment to the price, downward.
Click to expand...
That’s what’s bad about the Defiance Tenacity price increase. Others will start to move up short of that price in hopes of thinking that the consumer are thinking their still getting a good deal.
 
Also, if you try to up the price of your entry level action, like an Origin, you put it too close to your TL3. You need the price gap to sell the better featured action.

So, if you only have one action, maybe you try to make it to that $1500 tier, but if you have two, you have problems.

I think Defiance is going to find out there's no market for the Tenacity with pricing so close to the Ruckus.
 
With so many new actions on the market, it is going to get very competitive to have and keep market share. Defiance price hikes could not have come at a worse time. Personally, I think the better move would have been to streamline the process and hold the price if at all possible. Gonna be some tough times for action makers in the near future. If a company is not established already, many are going to go under. I personally like Defiance as a company and the guys are great. Really don't care for the new owner, to say the least. Hopefully they survive in a very competitive market. Very poor timing on the price hikes though. Time will tell.
Paul
 
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