Ok, so again a very big thank you to everyone who has commented even for the comments I don't fully understand.
After much gnashing and grinding of teeth I have determined the source of the problem. The Alberta Tactical Accu-Maxx reloading press was not assembled correctly. Specifically, when raising the cam the shell holder contacted the die bottom, but when actual force was applied to the lever the top of the shell holder pulls away from the die bottom by about an 1/16" secondary to a torquing motion (counter clockwise cam rotation). So, the case enters the die then is extracted out of the die all while the cam is being raised. In a sense, this is like having too long a shell holder as some posts suggested. I disassembled the press with the manufacturer on the phone and found that the cam was not installed properly. I made the necessary repairs. Following the repair the press now functions as it should. I guess this is another in a long line of learning opportunities and other cause for a case shoulder lengthening and not being bumped back. This particular press does not "cam over" and I think that was an important point made by one poster, just as an FYI. Again, thanks to everyone who posted a comment, this was a great learning opportunity.
dan