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Prime ammo being forced into temporary closure by ruag/Norma.

It appears to me that Prime was unable to sell the less popular ammo by the 2 year deadline. That RUAG extended them another year and Prime was not able to sell said ammo.

In an effort to "help" Prime sell enough ammo to pay their past due account, RUAG offered to sell them more of the popular ammo for cash on the barrel head. That would be the payment the CEO claims Prime paid, but not the money they already owed.

I'm guessing RUAG decided to hold on to the cash payment, as they figured Prime was not a good risk. Soooo now they took them to court to see what else they can recoup. I don't expect to see Prime in the ammo business any longer, but I'm not a lawyer.
 
Dgd6mm said:
Screw it, roll your own.
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My sentiments exactly!! - I respect & depend on RUAG & NORMA for components. - If you'd have asked me before I read this thread what "Prime" makes, well it wouldn't have had anything to do with ammunition that's for sure..........;)
 
I think Willie has it about right. RUAG/Norma wasn’t paid fast enough so they put Prime on a “Cash with order” basis. RUAG now wants payment for the outstanding debt. Prime is now out of capital. Oops. Too bad, so sad.

There are plenty of other options out there.

Edit... Looking at their website, I think I see the problem. Their ammunition is sold at premium prices. So what makes it command a premium price? Printing the word “Match” on a box doesn’t make it match ammo.
 
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I got two open accounts with wholesalers, could get $10,000 worth of powder and primers right now, but it would have to go quick and cheap got to pay for that mess. Premium prices
don't fly.
 
I am going to stop you all right now. Anything can be stated in a legal complaint and anything can be claimed. A legal complaint is not evidence of anything. The complaint goes to litigation or trial and that is where evidence is presented. I could very easily claim that I invented the 6BRA and everyone stole my idea. Doesn't make it true, even though I could have some compelling statements in my complaint.

Jim is a good person. I have had only minimal interaction with him, but he was straight up with me. He has been honest in my dealings with him and is considered a friend by people I know who are close to him, and people I trust. He and Prime have sponsored shooters and shooting sports here in our country. He sponsored my friend's very young daughter (under 10 y/o) for no other reason than he liked her. I think the reason Jim had to make that video was to inform his customers why they could no longer provide product. I hope things go well for him. I am sure he has invested a lot of his life into this venture.

Prime ammo was good ammo and was match quality. We tested it against hornady and others in the same caliber and it had better quality and consistency in the centerfire ammo we tested.

If you want to jump to conclusions and be "internet know it all's", knock yourself out. The truth of the matter is you and I don't know shit. We don't what was promised, what was delivered or what went wrong. Everyone on the internet thinks they are an expert and thinks their opinion matters. I doesn't We should give the benefit of the doubt and keep our conspiracies to ourselves.
 
Delfuego said:
I am going to stop you all right now. Anything can be stated in a legal complaint and anything can be claimed. A legal complaint is not evidence of anything. The complaint goes to litigation or trial and that is where evidence is presented. I could very easily claim that I invented the 6BRA and everyone stole my idea. Doesn't make it true, even though I could have some compelling statements in my complaint.

Jim is a good person. I have had only minimal interaction with him, but he was straight up with me. He has been honest in my dealings with him and is considered a friend by people I know who are close to him, and people I trust. He and Prime have sponsored shooters and shooting sports here in our country. He sponsored my friend's very young daughter (under 10 y/o) for no other reason than he liked her. I think the reason Jim had to make that video was to inform his customers why they could no longer provide product. I hope things go well for him. I am sure he has invested a lot of his life into this venture.

Prime ammo was good ammo and was match quality. We tested it against hornady and others in the same caliber and it had better quality and consistency in the centerfire ammo we tested.

If you want to jump to conclusions and be "internet know it all's", knock yourself out. The truth of the matter is you and I don't know shit. We don't what was promised, what was delivered or what went wrong. Everyone on the internet thinks they are an expert and thinks their opinion matters. I doesn't We should give the benefit of the doubt and keep our conspiracies to ourselves.
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We certainly know more from the legal document above filed by Prime’s lawyer. Mostly RUAG’s position given the spotty details of Prime’s position outlined by their lawyer. Of course the most useful document (the contracts) were conveniently left out.

I can’t believe Ruag was so stupid. They provided ammo and only got paid when it was sold?! As of early 2018 they provided almost 2.5 million dollars of ammo to Prime for which they were paid not one dime.

Suffice it to say, when Prime lost their top salesman, a chap by the name of Barry, and were unable to hire the top saleswoman in the US, a gal by the name of Hillary, they were doomed!
 
When I first glanced at thread title I thought it said Pirate Ammo gave me an attack. Besides, ain't nobody knows nothing till it goes to court and its either yea or nae PERIOD.
 
It is not unusual for a company to enter into an agreement with a competitor to produce their goods. It does however, require a very good agreement to protect both parties. Most companies, unless they employ lawyers that have experience in these type of agreements are often very vulnerable to agreement issues.
That being said, there are many companies that will put another company into hardship by forcing them to protect themselves in the court systems. As we all know, legal fees can be ungodly high and unless you have the backing, can force even the company in the right out of business.
These scavenger companies then will swoop in and collect the spoils that the now bankrupt company has to sell to pay their debts.
I am not saying that is what is happening here, but it is very common and there are vampire companies that their sole business case is to file IP infringement suites on companies to try and gain their patent(s) or a portion of their company to settle imposed debt.
 
I need to start selling ammo. I had no idea there was that many people shooting matches with factory ammo. Id love to get in on one of those consignment deals. That seems too good to be true
 
Prime ammo is middle of the road as far as quality goes and has always had a problem with keeping just about any popular calibers in stock. Is this really a surprise as Prime seems to be just a middle man with Norma doing most of the heavy lifting? Curious as to what the other side of the story will be.
 
I will never buy anymore new stuff from ruag or norma unless it is NOS from years ago. This is just another reason to be very careful going into business and keeping our business inside our country.
 
jonbearman said:
I will never buy anymore new stuff from ruag or norma unless it is NOS from years ago. This is just another reason to be very careful going into business and keeping our business inside our country.
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What makes you think that a US brass provider would allow "Prime" to not pay their bills ??
Really Jon, when you say "I will never buy anymore new stuff from ruag or norma" its not like we are heartbroken and I doubt RUAG/Norma is either. - It's pretty simple, if a business receives product on consignment / credit and they don't pay then this is what is called "defaulting". - Has nothing to do with "going into business and keeping our business inside our country"
 
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