Aeromatch Bullets for high volume shooters

[Longrange57]

If you are a competition shooter, you might want to make sure the Berger clones are using J-4 jackets and if Sierra clone....the sierra jacket!

 

[RabbitSlayer]

Hornady has always said the are a "bullet making company"
They do have a large US production capability and maybe seen
their sales slip in certain categories.
Hopefully they have improved the jackets and will give Berger a run for their money.
They usually are a cheaper priced bullet.
So if they shoot well and hold up, maybe we won't run out of bullets
in the future. Win win.

What's going to happen to the ELD-M line?
They just redesigned the tips of those.

Those are now going to be offered in 500 and 3000 round boxes of sequential production. They added the 109 ELDM too.

 

[Northridge]

I think it’s great that Hornady is taking this serious and adding this offering ,innovation is everything ….

Shawn Williams

 

[Jud96]

It would be really cool if they equal Berger accuracy and consistency.

 

[rijndael]

innovation is everything ….

Isn't copying your competitors products a lack of innovation?

 

[Ccrider]

Isn't copying your competitors products a lack of innovation?

Nah. May be a sound business choice. Not very much new is new at all.

 

[Bottom Fodder]

I would think if Berger is selling bullets to another bullet company they would tell them you can’t sell them cheaper than we do. But who knows guess we will see

 

[davidjoe]

Who’s going to be the first to post group comparisons? Now that’s something we will all click on.

It can’t be a team member that uses Berger or Sierra, or Gavin Gear - the Hornady team lol.

But, wouldn’t a double blind test be intriguing? Where is Keith when we need him.

If the new bullets were true clones at less money and more availability, that would be pretty innovative, although to make that happen the innovations are behind the walls, but that’s still a form of innovation.

 

[Varminterror]

I would think if Berger is selling bullets to another bullet company they would tell them you can’t sell them cheaper than we do. But who knows guess we will see

Berger isn't selling these through Hornady. They're allowing Hornady to produce copies of their bullets, to the same design. Hornady gets to set their prices and margins in that case, less the input inherent to the additional licensing costs.

 

[Varminterror]

What's going to happen to the ELD-M line?

All bets are that the Aeromatch bullets will be priced above the ELD-M, which Hornady will be able to justify based on the "sequential packaging" of the AeroMatch bullets, much like the A-tips. Bets so far are a slight reduction in price compared to the original manufacturers, but I have not compared the ELD-M's vs. SMK's to see if there's enough room to make that happen.

What it really appears to be doing is repairing for Hornday, with a MASSIVE acceleration, the fact several of their BTHP's just aren't competitive. 75 Hornady BTHP's, 105 BTHP's - why are the 77SMK and 105 Hybrid so much better performers? How would Hornady introduce new versions of these bullets, against the same "gold standards" in their respective classes, and meet or beat those gold standard bullets? So now they have a new version of BTHP's which they can offer as semi-bespoke competition bullets (which makes the average Joe a lot more interested in buying a 500 round box than they were otherwise), and have a bunch of competitive guys touting that they load and shoot exactly the same...

 

[Northridge]

Isn't copying your competitors products a lack of innovation?

There not copying anyone, copying is a “loose” term most industries feed off of one another sometimes small sometimes large, but in this case they’re in control of their own ship…

Shawn Williams

 

[rijndael]

If a Chinese vendor on Alibaba or Temu started doing this, copying Berger bullets, would you all feel the same way?

 

[Dan-Schenk]

No 7mm 180’s?

 

[Codyway]

No 7mm 180’s?

And no 30 cal 200's?

 

[DHuffman]

I can't wait to try some 105s and 140s

 

[Kracken McGraw]

Something tells me this is going to be another source of target bullets, not a more economical source.

 

[TC260]

Something tells me this is going to be another source of target bullets, not a more economical source.

Supply, demand, price, there's been some discussion about this in economics over the years

 

[CJ6]

I just don't understand all the negative comments about it (bullet).

 

[Varminterror]

If a Chinese vendor on Alibaba or Temu started doing this, copying Berger bullets, would you all feel the same way?

If the foreign manufacturer paid the OEM's to license the designs, and produced a quality product, why would we feel differently?

 

[rijndael]

If the foreign manufacturer paid the OEM's to license the designs, and produced a quality product, why would we feel differently?

Can you point me to an official statement that these are licensed copies? I thought that was only a guess.