i wonder why VV is favoring the US over the EU- i didnt know that.
I wasn't saying that, or certainly didn't mean to if I did. I don't believe Viht is favouring the US over the UK and Europe.
What I meant is that with demand having risen so massively across all markets and so many suppliers having dropped out, even Viht's very considerable increase in output isn't enough to satisfy every market. With US demand having risen so hugely for Viht products, it inevitably sees us struggling to get enough, especially as our other previous main sources (Alliant and Reload Swiss) have dried up.
On pricing, in around 40 years of using Viht rifle powders, I've seen prices inevitably rise as a result of inflation (and often the pound sterling losing value against the Euro too), but I've never felt this company has taken advantage of temporary shortages. The Finns (and that includes the other parts of Nammo - Lapua components and .22 rimfire ammunition) appear to regard themselves as being in markets for the long run and pricing accordingly.
Overall, I'm delighted that Viht is doing so much better these days in the US - a strong presence and sales success in the world's largest market for ammunition components strengthens the company and will encourage new investment and expansion.
I'm also convinced that not all of Viht's recent US success is a result of shortages. As well as making a huge range of very good products, its parent company Nammo invested in the USA in a big way buying Berger Bullets and made a key improvement by creating a modern, efficient ordering processing and distribution system by setting up Capstone Precision from scratch to handle all four product groups: Berger; Lapua; Viht; SK. Price aside, Viht lost out badly in earlier years because the various franchised US distributors it employed over the years didn't appear to be up to the huge and complex job of supplying this market, whilst the Hodgdon group did (and still does) this job superbly.