Well, I do not know anything about March scopes, but I will tell you about the Vortex I sent in to be checked out. I have a Golden Eagle that I thought might be not holding poi just as it should. I was not sure, because the impact point was just off a little, but I thought I would sent it in to be checked out just to be sure. Vortex got my scope in hand on Monday morning at 10:00. I had a new Golden Eagle in my hands on Thursday at noon, the same week. Yup, three days. And I live out in the sticks in South East Colorado where we never get anything fast. Vortex said they impact tested my scope and it failed to hold poi so they sent me a new tested one. Its perfect. That kind of service will make a customer for life.
Warranty comparison...
- Thread starter IdahoSharpshooter
- Start date
I believe alot has to do with coatings and lenses. Look at Swarovski, high price but one of the best in low light. The lenses or coatings have to be different to see in real low light.
Most scopes look good in bright light. Its when you go to low light that depth and colors come alive with good glass. Matt
Matt, you may want to look at a SV series Sightron. Every bit as clear as a NF. comp.... but brighter and and less fussy eye box.... jim
The optics industry is one of few industries in which you get what you pay for. They share that recognition with our hand-swaged bullet makers, which happens to be, in the shooting venues, a great buy for what you get. Quality components and quality materials are expensive, as compared to assembly line produced you get what you get. Much like comparing a Corvette to a Porsche 911
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That was my point entirely. You aren't paying a premium for it. It isn't an add-on that costs more. It's included in the price regardless of your preference.
March and S&B charge the prices they do for the same reason Audi and BMW charge the prices they do. They've chosen a price point to maximize profit, just like all the others. Some companies (usually foreign) can just command a higher price for their products because of their perceived "quality"
You are paying a premium for the warranty, along with the cost for advertising. Neither one is absorbed by the manufacturer. Both are passed on to the consumer. There is also a difference in the cost for employee wages and quality control
Edit: Since March is brought-up so many times, they have no middleman increasing the cost to the consumer. With others, the distributor marks it up, then the dealers add their profit margin on top of that, and the consumer eats all of it. The warranty is figured in, in the cost to the distributor. Warranties are not free. Want to extend the factory warranty on most things you purchase? Look at the price. A lifetime warranty comes with a premium added to the actual cost for the product.
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JRS,
or just step up to a Jaguar XK-8 convertible like I did and do 170 in style...
or just step up to a Jaguar XK-8 convertible like I did and do 170 in style...
Not me, Rich.
You are paying a premium for the warranty, along with the cost for advertising. Neither one is absorbed by the manufacturer. Both are passed on to the consumer. There is also a difference in the cost for employee wages and quality control
Edit: Since March is brought-up so many times, they have no middleman increasing the cost to the consumer. With others, the distributor marks it up, then the dealers add their profit margin on top of that, and the consumer eats all of it. The warranty is figured in, in the cost to the distributor. Warranties are not free. Want to extend the factory warranty on most things you purchase? Look at the price. A lifetime warranty comes with a premium added to the actual cost for the product.
You pay a premium to extend your factory warranty. You pay a premium for additional uninsured motorist coverage. You do not pay a premium for the car itself. This is semantics, but that's the English language.
Those costs are all rolled into the purchase price. Vortex rolls that all in as a value proposition. The warranty isn't a "premium". March doesn't include the warranty and relies upon their reputation for "quality" to sell the number of units they want to sell.
EDIT: this argument doesn't need to span multiple posts:
https://www.merriam-webster.com/dictionary/premium
You're misusing the word premium. The warranty is not a reward or gift, a sum over or in advance, and it's not a consideration paid.
Your point, as I understand it, is that Vortex scopes would be cheaper without the warranty, whereas March or kahles give you that much more for your money, because you aren't buying the warranty.
I reply: maybe, or they're just pocketing more profit and retaining the option to tell their customers to deal with it or pay more if they have a problem.
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You are paying a premium for the lifetime/basic warranty. Period. No different than buying a new house. That one year builders warranty has been included in the price. Quality does not need a lifetime warranty. It's a sales pitch. The warranty thing was explained to me by Buddy Stubbs HD many decades ago. Quality does not have to be sent back to the maker over and over again. Those bragging about the lifetime warranty for certain optics manufacturers should realize if the product was quality to begin with, then wouldn't have to do so.
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JRS,
does not count unless you can power the top down, like I did this week; and enjoy the open air. Which model is your 911.
does not count unless you can power the top down, like I did this week; and enjoy the open air.
Which model is your 911.JRS,
does not count unless you can power the top down, like I did this week; and enjoy the open air.
997 turbo? Or maybe a 4s...
Just a guess. Nice color
JRS,
your theory is not factual in all cases. Specifically, the Leupold vs March warranty situation. Leupold used to put out these cool catalogs with stories about warranty. They had a gentleman lose a rifle here in the Idaho Wilderness, horse back Elk hunt. I believe it was in the late 1970's. Horse lost its footing, and went down the side of a mountain. Some thirty (iirc) years later the rifle was found in a drainage. The scope was bent. A dealer, for a prank I expect, sent the scope back to Leupold. They replaced it at no charge. That scope was over forty years old.
I have bluejeans older than March, and they still fit. I expect neither of us will be around to test March's warranty on their 40th anniversary. As well, I doubt their warranty extends past defects in manufacturing during that time they do talk warranty.
You think a perfect product (which no one has ever offered) doesn't need a warranty. If, as you suggest, March scopes are that good; a lifetime warranty should cost them nothing. Only things that can malfunction need a warranty.
your theory is not factual in all cases. Specifically, the Leupold vs March warranty situation. Leupold used to put out these cool catalogs with stories about warranty. They had a gentleman lose a rifle here in the Idaho Wilderness, horse back Elk hunt. I believe it was in the late 1970's. Horse lost its footing, and went down the side of a mountain. Some thirty (iirc) years later the rifle was found in a drainage. The scope was bent. A dealer, for a prank I expect, sent the scope back to Leupold. They replaced it at no charge. That scope was over forty years old.
I have bluejeans older than March, and they still fit. I expect neither of us will be around to test March's warranty on their 40th anniversary. As well, I doubt their warranty extends past defects in manufacturing during that time they do talk warranty.
You think a perfect product (which no one has ever offered) doesn't need a warranty. If, as you suggest, March scopes are that good; a lifetime warranty should cost them nothing. Only things that can malfunction need a warranty.
R.Morehouse
Gold $$ Contributor
What i am getting from skipping through all this BS is that if something goes wrong with March scopes they will fix it at their facility here in the U.S.. And that they have not found it necessary to tag their product with a lifetime warranty to promote sales of what ever. I don't read here about all the problems with March like i do with new models from NF,Lupy & maybe a few others offering lifetime warranty much like Tasco did when they came out & maybe still do for all i know. March was developed to address a need in the BR community and the need was met. I have a real nice older Lupy i use with the Cecil Tucker conversion that also addressed the same need March did only by fixing a problem Lupy didn't think they had at the time. My Marches and the Leupold fixed 36 ( Tuckerized ) are all a pleasure to use and i have complete confidence in them......And at the end of the day that is what it is all about for me and the equip. i choose to use...........Coffee Has Definitely Kicked In.
Regards
Rick
Regards
Rick
esp42089 nailed it. 997 Turbo. Cobalt blue.JRS,
does not count unless you can power the top down, like I did this week; and enjoy the open air.
For what this is worth, and without exception, every time I ever had a problem with any scope irregardless of any written warranties, when I called the manufacturer they fixed it or tested it no charge. I had to ship it to them, but that was all I ever spent. Maybe I have just been lucky and they felt good that day, maybe they liked my voice, but I have always had excellent service from scope manufacturers and feel like they didn't want to loose me as a customer.
That said, I don't buy junk and I always call them with a "can you please help me" attitude, not the typical "this is what you are going to do for me"........
That said, I don't buy junk and I always call them with a "can you please help me" attitude, not the typical "this is what you are going to do for me"........
farmerjohn
Gold $$ Contributor
Old farmer's rule #1, if it ain't got grease fittings, it ain't gonna last..
RMorehouse,
March may tell you that. What I do not see is that they will fix it at no charge to the original purchaser after a certain time frame. I do not see any warranty to someone who purchases the scope other than the original purchaser. To me, that says buying a used March leaves you on your own if repairs are needed.
Build to specs.
Hammer to fit.
Paint to cover.
March may tell you that. What I do not see is that they will fix it at no charge to the original purchaser after a certain time frame. I do not see any warranty to someone who purchases the scope other than the original purchaser. To me, that says buying a used March leaves you on your own if repairs are needed.
Build to specs.
Hammer to fit.
Paint to cover.
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