There is empirical evidence that a good custom action will out perform a production action (even one that has been trued, blueprinted or otherwise enhanced) in the aggregate (i.e. over multiple match events). Not very long ago, custom actions were not permitted in IBS Hunter Class competition by rule. Around the year 2000, that was all changed and custom actions were permitted.Look at the match reports since that time. There is a overwhelming amount of data (from around +700 match aggregates contested) which will show the custom action rifles net better scores than non-customs. The fact is very few competitors campaign a non-custom ...and the reasons are obvious. Forum member, Eddie Harren, is one of the last hold-outs ....still shooting his Remington 721 which collected him lot of shooters points through the years.
I believe Tim Singleton summed it up the best.
Notice I prefaced with a "good" custom action....there are indeed lemons even in customs.
I wonder about causation. I am not a scientist, but just why did customs become dominant? As a result of measurable results on-target? Because shooters just figured if it was custom, it must shoot better? Because other top shooters went that route (for possibly no valid reason...or not), and others followed. I am reminded of a famous winning motorcycle Gran Prix rider who takes his foot off the foot peg before dragging his knee around the corner. No one knew why he did it, but sure enough, other competitors started doing it, and they admitted they only did because the winner did it, and it must be good. Just what is truth behind why shooters went to customs? Because they saw real on-target improvement that could be directly attributable to a custom action? Or...?