As Bennett Ford says, American businesses generally have to be pragmatic at some point.
Two areas of pragmatism come to mind in the best .22 ammo. Size of the market, and whether we can make better high end ammo, even if we undertake the challenge at a loss.
It doesn’t take shooters very long to sort out results from best to worst, so whether we can make better ammo than say Lapua, really is the first consideration. Just a fact that we do not attempt to make those finest six figure handcrafted breech guns, or most costly optics, automatic watches, cars, clothes, furnishings, accessories, and so on, here.
As to machine made precise high technology like advanced chips, same result, abroad. While the diminutive round is inexpensive to make “adequately well” it may require extreme attention to detail and machinery to make “exceedingly” well.
The reality is we may presently lack the equipment and the skilled workforce to make it as well, regardless of profitability. We cannot identify an aspirational competing line at a price point or quality level that is a mismatch and fool anyone if the ammo doesn’t perform. Being smart enough to reassemble the gear train of a watch without damaging the parts is not the same as being able to produce the watch.
As to market forces, a few people being deeply or even obsessively interested in chasing the very best is not as lucrative as high number being just interested enough to actually buy it, or a notch below it. Winchester claimed to lose money on every Morel 52. Remington had to relinquish the .22 40-X.
A board can recognize a halo product’s value if profitability at a wider level is already a given. But putting the best human and mechanical resources of a big company into a narrow bandwidth of its output to break even or make less money than they could produce in a different department is not capitalism where the public gets a return on investment. That kind of thinking pertains to proprietorships, purists and family businesses answerable just to themselves, - all far more akin, if we’re being honest to old world values than our dear price to earnings mentality.