So essentially a 6.5-06 Improved. I love the 6.5-06 Improved and this looks really interesting to me mainly for the factory brass availability, even though it will cost an arm and a leg because it has a big "W" stamped on it.
Actually more than a 6.5-06 Imp. because it is a rebated rim, so more like a 6.5-284 "stretch" or limo, so it will have more capacity. It appears the factory ammo is mild, which is as much out of the box for Weatherby as offering a cartridge w/o a belt and w/o their famous shoulder, their ammo is usually pretty warm. But really all they had to do was show this round to be a tic faster in potential than a PRC, I believe they will do that, as the PRC and 6.5-06AI are very close if both are chambered correctly and loaded to same pressure.
This new round if done correctly should be just a little slower than a .264WM, a good place to be. I sure won't be selling my 264 anyway soon.
Maybe Weatherby has learned from the current marketing pros, Hornady, we shall see. If they offer the ammo at a decent price and the brass I think it will take off when you consider there are guys like me with '06 case head actions laying around, I think the brass sale potential is large. One of the main goals was to have this round in the smaller, lighter 6 lug action but they offer in the Vanguard (likely) and one or 2 other brand rifles come out with it, I believe it will take off.
I agree with Stomp about past prices of brass with the W stamped, I have a 257 Wea and can relate. But Wea. has left Taxifornia and may have more selling price flexibility now. Plus, we have several "aftermarket" brass companies that we did not have just a few years ago, no doubt at least one of those will offer the brass if it takes off at all.
I have a Rem 700 in .270 in my safe, I was leaning toward the 6.5-06IMP over buying a PTG mag faced bolt for a 6.5PRC but now I am looking at waiting 3 months or so & research this new round and it will likely be my path.