Very good, Ben. I suspected that was the direction you were heading.
You were looking for input on pricing... easiest thing would just be some kind of discount arrangement... a subscription to one primer type being the baseline cost, adding a second primer type would be discounted, a third primer type would get even more of a discount, and adding the fourth primer type would be nearly free.
I doubt you'd get many takers if you charge the full $14.95/month for each of the four primer types.
What I'd really suggest is that you give some thought to assessing the value of your subscription...
However you decide to roll out the other three primer types, best of luck to you. And everyone here.
I view it from this perspective:
I have seen a good number of the members onboard actually score primers, when good pings go out I usually get 5-10 texts or calls that people got them.
I would measure value in two ways:
1. Did we deliver the direct goal of the application? IE did we notify out members when primers are in stock.
With the exception of the rocky first month, I think more recently this has been a resounding yes.
2. Did PrimerPrimer provide its members with desired effect of subscribing.
We can break this into two groups, becuase I believe there are two different kinds of individuals subscribed.
Group A: "I cannot partake in my hobby because I cannot find primers (or a certain kind of primer) and I am running out."
For Group A, the desired effect would be to access to actually purchase primers, which I think PrimerPrimer, albeit certainly not perfect, provides real fighting chance at and for many does deliver.
Group B: "Regular priced primers are non existent and all I can find is gunbrokers primers"
For group B, the desired effect is simple. Save money.
And for that: Let's do some math:
Current gunbrokers price is around 35-40c per primer.
Meaning its roughly 350-400 per k.
PrimerPrimer does not ping any hyper inflated primers, only large store standard prices.
For this we can assume a primer would cost .6-.7c delivered to the door when purchased off a ping.
(More for BR4's but simple numbers for most other primers)
Let's say on
average a person is buying 2k primers at this time, on the conservative end.
The price of the
gunbrokers primers would be between
$700 - $800 for the lot.
The price of primers purchased from a
PrimerPrimer ping would be
$120 - $140.
If the user was subscribed for
even an entire year at $14.99 a month,
he would still save $380 bucks on that 2k when buying from a PrimerPrimer ping rather than GB.
If he was to buy more primers, this difference would only increase, at 5k it is in over $1,000.
So that was quite a novel, but what I wanted to wrap up and say was I really feel for the cost I am charging I deliver the desired outcome, albeit probably not immediately, to the subscriber.
So with all that said, here is what I was thinking for the new pricing model with all primer options.
You pick either 1, 2, 3 or 4 primer notification types.
At 1 primer type, it is $14.99/m
at 2 it is $19.99/m (+$5.00)
at 3 it is $24.99/m (+$5.00)
at 4 it is $29.99/m (+$5.00)
I totally agree that it shouldnt be +14.99 for each subscription. That would be too rough, and unfair to those who like many calibers.
I was originally thinking $7 per expansion, but I really want to continue with the original goal of pricing it so anyone can join without having to think too hard about it.
I want your feedback.
Additionally for those founding members (onboard at the original 11.99) you will have access to whichever pings you would like for your existing rate. Thank you for your continued support. This would not have happened without you.
My goal is a pricepoint where users are not bothers by staying subscribed for an extend period of time, as it is needed to find success with how rare some of the pings are.
