I would have suggested reducing the ad size (also significantly reducing cost) to 1/3 page, using a larger photo of the rifle and more specs.I guess I'm different; my eyes went here first..
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I could really give a rip about the rest of the picture. FWIW, their PH2 is also a fine rifle that's relatively light and well made. By the time you take a 700 or model 70 and put a good trigger on it and upgrade the stock; you're just about there in terms of cost.









