Tony Boyer, who has the most Benchrest Hall of Fame points, by a wide margin, uses marks on bullets as a reference seating depth when working up loads. Using that sort of refernce, I was able to set a friend's Wilson seater. well enough that he was able to shoot a sub .2 five shot group. with only a couple of tenths adjustment of the starting load of 322 that I gave him. Perhaps you do not "know" as much as you think you do. I could give more examples. Understand, I am not at all opposed to using touch as a starting point, but am suggesting that your remarks about using marks are not based on the best information. As the saying goes, there is more than one way to skin this cat. I have given the advice of using marks that are half as wide as long for specific bullets and applications, primarily for new 6PPC shooters, and have received multiple reports of shooters' success doing it that way.
Added later: What we are talking about is a starting point for a load workup. I always measure and record my seating die setting (total length of stem and cap for an ordinary Wilson seater) after I have the marks that I was looking for, and whatever changes that I make during my load workup are precisely done, measured and recorded in thousandths of an inch.
Recently a friend has gotten some excellent results, for his 6PPC shooting Berger's new Column bullets, within a precise range of slight jump, so for that application, I will be working from touch, and will use my Stoney Point tool and case to make that determination, with great care.
Some time back, I used another Hornady tool to measure a fully fire formed case, from the barrel that I am currently shooting, and the the modified case that I bought in 6PPC. The fire formed case was .006 longer from datum line to head than the factory modified case, so of course I will add that much to my measurements to come up with a reasonably accurate seating depth at a length that just touches the rifling. I reserve starting with marks for bullet and powder combinations that have a history of doing well when seated longer than touching, which takes in most of my 6PPC experience.