I ran a biz for 26 years and I've NEVER run into a company that intentionally screws their customers. Without satisfied customers, and growth, every business will die. In very few cases, do you set your own price unless you are the sole entity to own and distribute it, hence a monopoly.
Your competition tells you what can sell for. Shrewd businesses control their costs of of the product all the way to the customer. This is competition in the capital marketplace. You really need a proven, specialized product to charge prices far outside what your competition does. An example is Lapua. They appear to be very successful and have a loyal following.
Their are people in business that are unethical. IMO, Wells Fargo could be the poster for all that is scummy. It appears to be something almost rewarded by leadership. Their are others, we can all think of them.
My economics professor told me back in the 70's of the "3/11 Rule". If you make someone happy, they will tell 3, piss them off and they will tell 11.
If people want to blame a company for rising prices, put the blame where it belongs, GOVERNMENT REGULATION.
This is why the case before SCOTUS, Loper Bright Enterprises v. Raimondo and Relentless, Inc. v. Department of Commerce is so damned important. It will gut the power of non elected bureaucrats to set law and most regulations, something that's been in place for 5 decades and known as the Chevron deference. The ATF and EPA's regulatory powers would be gutted if this is overturned.