I'm going to be purchasing a single target system soon
Hi Mike, I do hope that you consider
SOLO. Obviously I think it is a great product, however I can objectively say that if you shoot on a range with more than three or four neighboring targets (electronic or not) on which shooting is happening when you are using your e-target,
SOLO will outperform. And the bigger and busier the range, the bigger the
SOLO advantage. I have
made some performance claims which will make me look like a fool if I am wrong; before doing so I have made darn sure that we really do have a performance edge.
If you are curious, the main reason
SOLO is more expensive is our sensor design. In engineering a "consumer" type product you need to cut manufacturing costs everywhere you possibly can. We spend most of our manufacturing dollars on our sensors and if we possibly could cut costs there we would. The retail price of a replacement
SOLO dual sensor is $120 and a Shotmarker one is $40 - though as far as our acoustic performance goes, by my side-by-side measurements of Shotmarker vs.
SOLO our sensors are at least 7X better, so I think our engineers can sleep soundly at night.
Why do we spend so much on our sensors, and where does that money go? Our core sensor elements (piezoelectric) cost more than 20X as much as those used in Shotmarker ("MEMS" devices, commonly used in cellphone). "MEMS" sensors are a really cool technology and SMT engineers have been aware them for years and have of course tried to figure out if they could be used in an e-target; think how brilliant it would be if you could use a sensor element costing pennies to make a low cost e-target for the consumer market. However by design MEMS sensor are extremely sensitive, and as you dig into the problem you realize that this is an intrinsic aspect of the way they are manufactured. You might think that with enough work and cleverness one could work around this, for example somehow shielding or attenuating the signal physically, before it reaches the sensor element, or manipulating/processing the signal electronically, however I am not ashamed to admit that we have not been able to - and our hardware engineers are *really* smart guys. And as a testament to the size of the problem, neither have all of the worlds' cellphone manufacturers either. Literally every cellphone on the market sounds absolutely horrible on a windy day - can you imagine the competitive marketing advantage a cellphone maker would have if they could solve this problem (wind noise)? And yet with tens of millions of dollars to spend on R&D, Apple Samsung etc haven't been able to solve this problem. Our SMT engineers are humble enough to know what sorts of problems we have a fighting chance of solving, and where the best course of action is to back off and use a more expensive technology. Sorry for such a very long way of saying why we spend so much on our sensors. Short version: we had to, in order to build a e-target that doesn't just work on a range all by itself, but also works well on a real range environment with many neighboring targets.