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Business proposal for Remington

So here's my daydream: Remington, in an attempt to recover and do something that folks would find desireable, should standardize the Norma style long 6 dasher as a 6mm Remington Dasher, or similar.

They should then do a run of tactical and prs 700s, and 40x style rifles (a.la. Savage with the model 12) chambered in this "exciting new" round. As an exciting twist (get it?), they will, for once in their entire history, put sensible fast twist barrels on these rifles to shoot the heavy bullets people want.

They can team up with any ammunition manufacturer they want to produce "plinking and varmint" and "match" grades of ammo.

The whole advertising campaign can be around "world record setting performance and accuracy now standard!"

Thoughts?
 
You have to remember that Remington caters primarily to FUDDs. Had Mike Walker and Jim Stekl not being on staff it is very likely that the 40X would have been discontinued years ago. Note that, they have NEVER chambered a rifle in 6mm PPC.

Now if it was a target shotgun, they’d be all over that in a heartbeat.
 
My "pipe dream" is that Remington return to the vintage 700's that made the Model 700 one of the finest factory rifles ever manufactured. The only improvement I would suggest in a better extractor system.
 
I've never had a problem with the extractor, but I HATE the bolt release mechanism.

I think a 40X, with a nice trigger, 28" barrel, laminate benchrest stock that qualifies it for light gun class and a price tag around 1600 would be a neat place to fall on the market. Take a whack at the model 12 rifles, especially if it would agg 1/2 MOA or better all the time.

PRS rifles systems would appeal to folks that want more heritage and pinache than a savage or ruger in the "creedmoor fad" but there'd need to be off the shelf ammo behind it that could match the hornady creedmoor ammo (haha, full of puns today!). Honestly, I'd like to see hornady pick it up and offer an 87 VMAX and a 108ELD load. Then an American Gunner in a 105BT for a cheaper practice point. At that point, you'd have cheap Hornady brass, Norma Brass, or short Lapua brass available. If it picked up reasonably other domestics would come in too.
 
Two questions which should get asked immediately:

How much Norma 'Long Dasher' brass is consumed in a year?

Is the name 'Dasher' trademarked by both or either of the creators? I don't have the vaguest idea.

The volume of brass consumed would be an indicator of the depth of the market. However, offering off-the-shelf Match ammunition would certainly push that amount way to the front just like Hornady is doing.

If there is some form of trademark or legal protection then either permission or payment would be necessary. I simply don't know the answer to this.
 
You know Remington is for sale? With all the “great ideas” internet experts and everyone else has for running Remington’s business better than ever, I would have thought that they would have all got together and put their money where their mouths are?
 
Doesnt remington make a chassis equipped prs rifle already? And with the remington custom shop you can get a 40x just like you describe. As far as remington developing and marketing a cartridge- remember the rsaum? Total failure. 30 rem ar? 244rem? Theyve tried it over and over again.
 
You know Remington is for sale? With all the “great ideas” internet experts and everyone else has for running Remington’s business better than ever, I would have thought that they would have all got together and put their money where their mouths are?

Maybe a kickstarter? lol.
 
Doesnt remington make a chassis equipped prs rifle already? And with the remington custom shop you can get a 40x just like you describe. As far as remington developing and marketing a cartridge- remember the rsaum? Total failure. 30 rem ar? 244rem? Theyve tried it over and over again.
My point exactly. It's honestly amazing that they still exist given their consistent and continuous, almost willful, mis-steps and negligent business and marketing strategies. They can be counted on to back something great... very poorly.

280 to 7mm express, back to 280?
The 260?
The 6mm BR
The 221 fireball
The 17 remington
The 17 Fireball

The trend is clear. They start something great and then give it a nice pair of concrete galoshes to swim in the wide ocean of products with.
 
Now if it was a target shotgun, they’d be all over that in a heartbeat.

I think they made a feeble attempt at that about 35-40 years ago with the 3200 O/U and the 90 T single barrel. Both failed miserably and they finally gave up.
 

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