Bottom line is, this ruling was done by an activist Judge. It will get appealed and won't go anywhere... and I'll tell you why I believe this.
The Second Amendment is supposed to protect the People's Right to take our government back by force, if it is overrun by despots. Prior to the early 1930's (and the Gun Control Act and the National Firearms Act), private citizens owned weapons equal to and greater than that of the military.
The Progressive party tilted the balance in favor of the government with those laws, but that doesn't change the intent of the Second Amendment, to provide the people with the power to go to war against a dictatorial government and restore Constitutional law.
It is very obvious to everyone, on both sides, that this court ruling is an end-run to get around the Second Amendment and the federal Protection of Lawful Commerce in Arms Act. Part of lawful commerce includes advertising.
CT has a law called the Connecticut Unfair Trade Practices Act (CUTPA), which is what this suit has been framed under. The CUTPA prohibits any person from engaging in unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce. That very prohibition was the justification.
There is nothing "unfair" or "deceptive" in the advertising and marketing of the firearm in question. The group trying to sue says that the CUTPA applies because...
1.) any sale of an AR-15 to the civilian population is fraudulent commercial practice, because these firearms have no legitimate civilian use.
2.) Remington intentionally marketed its version of the AR-15 to school shooters and other violent criminals by having their ad use militaristic images and language, appeals to patriotism, references to the gun’s use and proofing in combat.
They are going to fail on epic levels unless the Judiciary is completely corrupt. On point 1, defense of our nation and freedom by the people is a very legitimate reason to own a weapon of war. All of the other things its used for are just perks, but also still legitimate.
On point 2, its ludicrous on the face of it to imply that the military and Patriots are inherently committing criminal acts, such as school shootings. In fact, the exact opposite is true. The military and Patriots fight for freedom, law and order, which are used to maintain a peaceful and polite society. There is zero connection to patriotism and criminality, therefore there is no "marketing to school shooters" by using imagery of brave and valiant men and women defending freedom.
If by some chance this ends up in proceeding of trial, then our judiciary has failed us.