The literal measurement you put into quickload is labeled "CARTRIDGE LENGTH"
This is because Quickload neither needs nor wants to have any more preset input files than necessary. It is far easier for the program to use COAL as an input and offer a pull-down menu with a wide variety of bullet files that contain a factory preset bullet OAL value. The bullet files in QL do not utilize direct ogive, bearing surface length, or nose length dimensions, being more concerned on sectional density and the boattail dimensions.
Along the same line, powder burn rates are dependent on pressure/volume and can change quite a bit depending on the specific cartridge used (i.e. case volume) or due to Lot to Lot variance. The QL burn rate factor (Ba) presets alone would require literally millions of different values to cover even a small fraction of the various cartridges and pressures commonly encountered by reloaders. For that reason, QuickLoad uses a single temperature-dependent variable Ba value for any given powder. However, it does allow the user to change this value and therefore "calibrate" the program to their specific setup.
One solution to the issue of using COAL as the QL input is actually rather simple. At a bare minimum, you need to sort bullets by length and enter a correct value for bullet OAL, rather than use the preset value from the pull-down menu. This won't necessarily correct other minor dimensional variance such as bullet BTO or in the boattail itself, but they are unlikely to have an affect worth worrying about. QL is first and foremost a prediction program, and therefore used as an aid to the reloading process, not a method for directly measuring pressure, velocity, etc. Of course you want the inputs to be as good as they possibly can, especially where direct measurements are possible such as with case length, case volume, powder weight, temperature, etc. If you know the OAL of the bullets you are using, it is simple enough to input the correct value, which will then automatically adjust shank depth and usable case volume values.
I sort bullets into length groups of .0015" for pointing purposes anyhow, so I already know the average OAL of any specific length group. It's more than close enough for most purposes that it allows the program to utilize COAL and still come up with reasonable prediction values. Slight variance in other bullet dimensions such as BTO will not have an appreciable affect on the output as long as you input the actual bullet OAL, which might differ by as much as .010" to .015" (or more) from the factory preset value, depending on the specific Lot of bullets..