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Sierra Bullets has been sold.:(

Remember, they now have a substantial debt to service. That means they must sell A LOT of bullets to pay for that debt accumulation. They STILL have all the bullet making / testing equipment they had before the sale. The same people will be manning the machines to make the same bullets. With the huge developments in social media, if they shot their foot off by lowering quality control and innovation, word would quickly spread and their sales would plummet along with their substantial investment. I am hopeful that they will continue to make and even expand their various lines, especially in the arena of match bullets! This COULD be a good thing!
 
Sierra has always been a profitable company. From what I read, it's already been said that management and employees will stay and be allowed to make the quality product that customers are expecting.

That is a standard statement for a buy out. In about 6 months the "consultants" will show up one morning. It is down hill from there.

The consultants have no idea what you are doing, but they are going to tell you how to do your business. Usually with less people.
 
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I went though a similar experience when Lear Corp. was the first of many to get "junk bonded" back in the 80's. The division I worked for had never had a layoff or unprofitable year. Average seniority was about 35 years and they were but one of 50 divisions under the Lear name. The investor group was only interested in one division, the automotive glass division they figured they'd make a mint on selling. Everything else was liquidated. Thousands lost their jobs.

Does this bring to mind how a certain Republican Presidential candidate a few years back made all his money?

There's a lot of contraction going on in shooting sports, the fallout of the current political situation. Cabelas and Bass Pro merged, Dicks and Field and Stream did too, and Gander Mountain liquidated it's assets to Camping World, after being bought at auction, the final act in it's long bankruptcy.

One thing is certain, we've just been part of the best 8 years for shooting sports. It'll never be the same and may never be anything near as good at anytime in the near future. It was indeed the "good ol' days".
 
Was a time that all I shot was Sierra bullets. Times have changed thankfully not to say Sierra doesn't still make fantastic bullets. We just have a huge selection out there today and that's a good thing. Hopefully Sierra will continue to provide the best they can at competitive prices.
 
That is a standard statement for a buy out. In about 6 months the "consultants" will show up one morning. It is down hill from there.

The consultants have no idea what you are doing, but they are going to tell you how to do your business. Usually with less people.
100% correct. Been there, got the T-shirt.
 
Is it just a coincidence that my older Savage rifles have smoother actions than the newer ones made after ATK acquired Savage ?
when did this happen? I can look it up but I know the old 110's are silky I have a couple and I really like them
 
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I think some of you doomsayers are jumping the gun, unless Clarus is a really small investment company, 12.5 million a yr in the business world isn't enough to rape and pillage from. They need 6 yrs just to break even for their purchase.
 
The sky is falling the sky is falling. What's going to happen to computers once we hit the year 2000? Scary stuff indeed!

What is funny is the fact that the date 9-9-99 had the potential to be a WAY WORSE troublemaker than 01/01/2000. NOBODY reported it simply because..well...I don't have a clue....it didn't have the ORA of that # 2000, maybe??
 
Guys, relax. This is at least the fourth set of owners that Sierra has had since Snow, Spivey and Harbor founded the company in a Quonset hut tool shop in Whittier way back in 1947. Since then there's been Harris Machine, The Leisure Group and then BHH Management. Aside from I think two of the original founders, none of the subsequent owners have been shooters, just business men and investment groups looking for a profitable company. Sierra has been that, under a variety of different owners. There's good and bad possibilities in every sale. When Walt Berger originally sold the company, it took a nose dive in quality, and moved from AZ to CA (NEVER a good move, in my opinion!). As his name and reputation was still attached to the Berger brand, he put together a group of investors and bought it back. Under their leadership, they restored quality and brought it back to life. It's now one of the most respected American bullet makers, and dominates a sizable share of the line at any competitive shoot for the past several years. When Walt sold this last time, it was to Nammo, who wanted to continue with his commitment to quality, accuracy and innovation. No major changes (aside from the fact that they're FINALLY getting to move back to AZ), and things will continue as they have since Walt and his crew took it back over some years ago. It's a good thing. I suspect that we'll probably see the same thing with Sierra. One thing for sure; Clarus is NOT Cerberus, or any of the other mega investment firms that have had a hand in virtually destroying Remington and several others by bad decisions, made largely by people who were almost totally disconnected from the shooters, and from the shooting community. Take a deep breath, relax, and it'll be okay.
 
Guys, relax. This is at least the fourth set of owners that Sierra has had since Snow, Spivey and Harbor founded the company in a Quonset hut tool shop in Whittier way back in 1947. Since then there's been Harris Machine, The Leisure Group and then BHH Management. Aside from I think two of the original founders, none of the subsequent owners have been shooters, just business men and investment groups looking for a profitable company. Sierra has been that, under a variety of different owners. There's good and bad possibilities in every sale. When Walt Berger originally sold the company, it took a nose dive in quality, and moved from AZ to CA (NEVER a good move, in my opinion!). As his name and reputation was still attached to the Berger brand, he put together a group of investors and bought it back. Under their leadership, they restored quality and brought it back to life. It's now one of the most respected American bullet makers, and dominates a sizable share of the line at any competitive shoot for the past several years. When Walt sold this last time, it was to Nammo, who wanted to continue with his commitment to quality, accuracy and innovation. No major changes (aside from the fact that they're FINALLY getting to move back to AZ), and things will continue as they have since Walt and his crew took it back over some years ago. It's a good thing. I suspect that we'll probably see the same thing with Sierra. One thing for sure; Clarus is NOT Cerberus, or any of the other mega investment firms that have had a hand in virtually destroying Remington and several others by bad decisions, made largely by people who were almost totally disconnected from the shooters, and from the shooting community. Take a deep breath, relax, and it'll be okay.
+1
 
Means nothing to me. I haven't shot any Sierra bullets in many years. Berger , Matrix , and some Hornady for plinking are all I shoot. It's possible the new owners will invest in R&D and create some new products to get their money out instead of gutting the company. I'm not counting on it but it's a possibility.
 
I hope anyone prone to hyperventilating about this appreciates the true ramification...

end-of-the-world_zpsb5dfdydd.jpg
 
[QUOTE="6MMsteve, post: 37042280, member:smoothest ]when did this happen? I can look it up but I know the old 110's are silky I have a couple and I really like them[/QUOTE]
ATK bought Savage like 3 years ago. The smoothest action I have is a 111 300wimag and it feels so smooth it's actually hard to believe it's a Savage.
 
Sorry but I don't think this will be a good thing. Cluras Corp, formally Black Diamond Corp was instrumental in getting the Outdoor Retailers Convention taken away from Utah because of the Utah Governors stance that Bears Ears be Rescinded. A Liberal Corp. that proclaims to protect the environment is now going to sling lead into the said environment? Wouldn't be surprised if they discontinue all lead bullets and only sale lead free bullets. http://archive.sltrib.com/article.php?id=4803464&itype=CMSID
 
Guys,
Its business! Companies are bought and sold regularly and this transaction is no different. Hell I remember back when Sierra was located in Sante Fe Springs, CA and we used to drive down there and buy seconds on Saturday morning. But then the move to Missouri and we started thinking they'd go to crap under a new ownership. What they did was actually improve many of their designs and I tend to favor their bullets over most others because of their accuracy in my rifles. For me, Berger is their only REAL competition. So only time will tell whether the new owner cheapen the Sierra brand. I've heard and seen this tune of bad days ahead before. And yet, Sierra Bullets keep chugging along making some fine bullets. In either case, whether doom, gloom or happy face time, we've really got no choice at this point but to wait and see,

Alex
 

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