I've been using Imperial for many years now. It works terrific if you apply it properly meaning don't over do it. A can will last you many years. It's highly economical.Ok sweet I'll have to try that and I'll have break out my lube bad and my little tin of imperial again. Love that stuff and your right I'm still on the same tin o bought probably five years ago! And your right about the measurement had a little brain fart right there lol
Here's the way I apply it*. I lightly swirl my trigger finger and the next finger around in the tin to obtain a light coating on the fingers. I then rub them against the thumb to provide a uniform coating on thumb and fingers. I then take a case, and apply it to the body of the case avoiding the shoulder area by working the circumference with my thumb and fingers. Then I stand the case in a lube rack (Sinclair) and proceed to the next case. The lube rack prevents the case from picking up any debris.
Yes, it takes a little longer than a pad but you obtain, my opinion, a much more uniform coating and the optitmum amount of lube because you can feel the amount of lube on the case. Cases size easily - never had a stuck case with Imperial or shoulder dents using this method. Also, you don't pick up debris from a lube pad that is sometimes present after long term use of the pad.
*Credit Frank Shuster for teaching me this method and it works terrific.