The key to accurate measurements in any "discipline" is to make sure that every variable is controlled.
When using the Hornady gauge the two largest variables that can cause a wide range of measurements in COAL are how clean the chamber/throat area are and how much force is used to seat the bullet in the lands.
Clean is easy to take care of . Force is a little more challenging. Tapping or pushing with a thumb, etc, and vary in results.
Here's a nice tool that can eliminate the force variable. It's used by building inspectors to make sure that ADA compliant doors don't take too much force to open.
It's called an ADA Door Pressure Gauge. They can be purchased for varying prices up to around $50 but all they are is a tube, spring, and rod with a simple "tell-tale" like an O-ring on it that shows how far the rod compressed the internal spring.
Anyone could make one out of a piece of brake line (steel tubing), a piece of round stock, a spring, and an O-ring. Put a line around the rod to show how much pressure you want on the rod when pushing the end of the tool to seat the bullet.
Even simplify the took by finding a piece of tubing that just fits over the end of the tool's rod, cap it, put a spring in it, then press forward. Mark the Hornady tool's rod when you have the desired "push" on it and that will allow you to repeat that pressure every time you measure.
You also won't have to send your thumb out to be calibrated 8)