Its called "Mexican Match" (I didn't make it up....)
Its defined this way....
"Change the projectile and powder charge on what was a factory load."
In the specific case, they were taking a known garbage factory round (Federal 75 gr 224 Valkyrie, sells at Walmart for $6 / 20 rounds) pulling the bullets, tweaking the powder charge, re-seating a higher quality projectile and shooting it.
Supposedly it slightly improves accuracy, and saves money over actual reloading. (I'm not saying that... that's what the ppl who use this practice claim.)
For my money, using a better bullet with sub-standard powder primer and brass seems penny wise, pound foolish, and will have you chasing your tail / wondering if your groups are opened up by the remaining sub-standard components.
Ever head of / done this? (And yes I think the term is dumb, derogatory)