I am about a pro-American as one can get. I proudly served as a USAF pilot for 24 years.
I always look to local or USA made first and am even willing to pay a little more to get something that is made in the USA. I won't however spend a LOT more, and I absolutely won't accept lesser quality.
So I like my annealer from Australia, my powder from Australia and Canada, my brass from Finland, my biggest bolt gun from the Czech Republic, my glass from Germany, and my press from Germany.
Except for my big bolt gun, ALL my other bolt rifles are USA made. Most are Winchester, but then again my favorite shotgun was made in Belgium and my favorite lever gun was made in Japan.
So if an American company wants me to buy there stuff, they need to make it better or almost as inexpensive as what foreign companies make. And yes, both of my vehicles were made in the USA.
Also, I imagine I am a lot more aligned with Australian annealer companies, Canadian powder companies, German reloading press companies, and Czech rifle makers than I am half of the population of the USA........
All that aside, I am sad when an American business quits, regardless of the reason.