Monte,
I suspect one reason for Lapua availability is its relatively small range, both in calibres and designs, and modest rate of new introductions. If you take 0.224" for instance, Lapua did no heavy bullets at all when I started loading .223R 12 or 13 years ago, and in the intervening period has introduced 70gn and quite recently 77gn Scenars, but no 80 or anything heavier yet - very conservative when you think of how many years it is since others went to 80s.
As a pure paper-puncher, I can't comment on sporting bullets, but the article on the development of Lapua bullets for moose in the current Vihtavuori reloading manual shows that it was definitely a case of what my wife calls festina lente (make haste slowly) with new improved models evolving over long time periods. Despite many changes in ownership over the decades, Vihtavuori and Lapua have retained a workforce and management continuity of the type mostly seen in longstanding family owned businesses that span generations such as Hodgdon and Nosler that were once common in Britain and the US, but are increasingly rare.
You get the feeling Lapua gets all its ducks in a row design, quality and manufacturing capacity-wise before launching a product and then will stick with it a long time and really do the job well. Berger excites (and sometimes confuses) with its rate of product innovations but often struggles to supply and Sierra falls in the middle. The Lapua policy of keeping products going forever does lead to rather non-homogeneous ranges though. Take .30 cal Scenars. The newest, or at any rate least old, model is the 155gn which can stand comparison ballistically with all but the best competitors, a long design with an aggressive secant-form ogive and ideal boat-tail angle. This is probably still one of the two favourite British .308W handloader's match bullets (the other being the SMK largely on tradition and bolstered by the NRA buying German ammunition loaded with the old model #2155). The 167gn Scenar is very much in the mould of the traditional 168gn SMK and its clones from Speer and Nosler as an accurate no-fuss short-range bullet, also well suited to factory match ammunition. But the 185gn is one of the poorest ballistic performers in class, very disappointing when you consider the antediluvian Lapua 185gn stepped-boattail D46 FMJBT was years ahead of its competitors for decades and still no mean performer today. I keep telling British F/TR shooters who cannot get 185gn Berger BT L-R bullets not to use the 185gn Scenar for long-range shooting (or even at 500/600 on the tiny targets we now use). People just assume all 185s are ballistically similar.
I'm also intrigued by Lapua's 'ScenarL' project. This suggests the company is not satisfied with its present product quality. I don't think I've ever heard shooters complain about existing Scenar consistency, while they will sometimes about Berger, Hornady and Sierra bullets. But Lapua obviously thinks plain 'excellent' isn't good enough.
Sadly, the pound sterling has taken a huge hit against the Euro over the last five years. This has moved Lapua bullets from being as cheap as, often cheaper than, SMKs and A-Maxes say to being much dearer today over here. Allied to the rate of new Berger introductions and the high BCs of many of their new designs, this has affected Scenar sales in the UK although some models such as the 0.308" 155gn are still very popular.
Laurie,
York, England
PS one of our more entrepreneurial dealers / importers, the one-man (+ wife) Fox Firearms has just started importing the Australian BJD-HBC 0.308" 155gn HPBTM bullet into the UK. The surface finish is poor (less shiny) than the competition, but they have a solid reputation 'down under' and are very high BC. I'll test some soon. They come a bit cheaper than SMKs and very much cheaper than Lapua Scenar and Berger 155.5gn competitors on the UK market. If you or any of your team-mates want to take some home from Blair Atholl to try them, I'm sure Brian Fox will arrange supply for you either in person or with me as the 'mule'.