It's not only the follow the leader aspect because a ppc is proven to be absolutely excellent and if there is improvement, at this point, it is small. But yes, a whole lot of it is very much due to what the top shooters are using and what is most popular. Some is due to the industry support of the most popular cartridge(s) as well.
As Boyd mentions, there is some cost and risk when trying something new but it doesn't have to be $1000 and if you stay with something very close to the ppc/br families, the risk is small. I mean how bad can a 6 Grendel be, for example, when it falls pretty much right between a ppc and a br and great components are readily available as well. In this example, much of the reasoning for using a ppc is muted because I load for mine much like I do for a ppc, just a tad more powder. The difference is that the Grendel shoulder is .070 forward of a PPC...not much difference here and if going a tad bigger is the wrong direction, how does one explain how well a BR or a BR Improved is doing?
The benefits, to me, of a Grendel are a tad more speed, less powder compression and no fire forming from 220r lapua brass.
Ultimately, I believe that what it does is optimize capacity to match available powders that work in both, using the same weight bullets.
I've not run the numbers but I think if you look at UBR, there are a few more ppc's than anything else but not by a great margin, i.e. group shooting, where nearly 100% of competitors are shooting it. We as a whole are very slow to accept change in this sport.
The logic for trying something different is simple..If the top shooters are beating you, why do exactly what they are already better at? To me, competition is about trying to find an edge wherever it can be found, within the rules. And yes, I enjoy the experimenting that it brings. I feel like the Grendel is worthwhile or, I'd be shooting a ppc before it gets dark tonight. One thing is very certain, if everyone shoots a ppc, it'll never be beaten. Very few designs that have been around as long as it has are still considered the best in any other sport that I can think of. The ppc is what, 45ish years old? It's still great but if all but a small handful of relatively unknown shooters were shooting a Grendel for example, would that small handful of ppc shooters dominate today. I can say for certain that the answer to that is, no. The best shooters, with the best barrels, bullets, tune and fewest mistakes will still win. I'm an above average shooter but certainly not great...but I have beaten a lot of ppc's with a Grendel, steered by some great shooters. So, what does that tell us? I do not feel out gunned, I will say that and leave it at that.