When seating into the lands, there are a couple of approaches that are common for designating the bullet's position. One, traditional to short range benchrest, is to find what is referred to as jam, which is the longest length that a bullet may be loaded to, at the neck tension that it will be loaded to fire with, without being pushed back as it is chambered (in that particular barrel, rifle combination). Once this is determined, then tests are performed at chosen seating depths at or shorter than that loaded length. The other approach is to determine at what length the bullet just touches the rifling, and to use that length as the reference for loadings that have the bullet either jumping to land contact, just touching the lands, or seated longer than touching by some designated amount. With both systems, if they are properly done, seating depths are quite specific, to the thousandth of an inch, something that I commonly find missing in internet discussions of such things. Of course, to work up a load, it is best to work with one variable at a time, and then adjust others. Typically, I start with a seating depth that has worked well with the bullet that I am working with, and vary the powder charge systematically looking for best accuracy. Once I have gone as far as I can with that approach, I work with seating depth, in small increments using that charge. I generally seat bullets into the lands, by amounts that vary with the bullet and type of powder.