I recently bought 3,000 of the LR primers. How or why they've been released to retail outlets, I really don't care. I'll be testing them in the coming weeks in 7-6.5 PRC, .260 AI and 6XC. I will test them alongside CCI-200, S&B LR primers, Federal 210Ms and Winchester LR. That they are made in the U.S. and a start-up . . . I have my fingers crossed. I'd love to support an American primer manufacturing start up.