Post #10 in the link below has a couple pics of a Herters & Luger which look very similar to yours.
Unknown reloader press
Post #12 had this:
"Herter's was sold to an investment company from Mitchell South Dakota. The CEO of that company is now the CEO of Cabela's. Reason for sale; George was getting along in years and his son did not want the company.
Herter's had three spin off companies based in Glenwood Mn. The first was Luger American, followed by Ruhr American and then by Krupp American. Generally these companies sold Herter's reloading equipment with some changes. They were painted green. Luger American tools are marked as such. The other two may, or may not, be marked."
Pressman @ Cast Boolits