I agree with you completely. The thing the AMP beats all the competition with is convenience. You can turn it off, go to the store, talk on the phone, do whatever, come back and with the flip of a switch pick right back up where you left off. No adjustment, no flame, no worries. I annealed in batches of 100 so for me it's money well spent.
Convenience and I would have to think consistency, if it runs its cycle and shuts off with its own logic i would have to say it removes the human error portion that would go with removing a casing from a flame or salt bath manually based on a timer. I know alot of annealing machines have a process in which they remove the casing from the flame and would make them very consistent as well. No open flame or molten salt is a huge plus.