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What's going on with Sierra?

What you're seeing is these companies that were built on supplying niche markets are now doing government contracts and the government contracts are always going to take precedence. I do find it quite interesting.

The only company that I can see that's not taking government contracts is Hornady. Interestingly enough they're the only privately held company. All of the others are corporate entities that are owned by these investment companies. The investment companies are also firmly invested into the companies that they're supplying.


Hornady has been awarded a military contract with the U.S. Department of Defense for 6.5mm Creedmoor sniper rounds. Hornady received a military contract for its 6.5 Creedmoor Precision TAP, an LE/military load featuring the same bullet as Hornady's 147-grain ELD Match load.

Hornady Awarded 6.5 Creedmoor Military Contract

https://www.rifleshootermag.com/editorial/hornady-awarded-65-creedmoor-military-contract/375847#:~:text=Hornady has been awarded a,6.5mm Creedmoor sniper rounds.&text=Hornady received a military contract,147-grain ELD Match load.

Hornady® fulfills additional DoD contract for 6mm ARC

https://press.hornady.com › release › 2020/08/03 › ho...



hornady military contracts from press.hornady.com
Aug 3, 2020 — Grand Island, NE — A specialized group from the U.S. Department of Defense has purchased an additional amount of 6mm ARC ammunition from

Hornady Wins DoD Contract for 300 Blackout

1685722754600.png
American Hunter
https://www.americanhunter.org › content › hornady-...



hornady military contracts from www.americanhunter.org
A specialized group from the U.S. Department of Defense has purchased an undisclosed amount of 300 Blackout 190-grain Sub-X TAP ammunition from Hornady for ...

Hornady Lands Defense Department Contract for 6mm ...

1685722777621.png
Tactical Life
https://www.tactical-life.com › firearm-news › hornad...



hornady military contracts from www.tactical-life.com
Jul 29, 2020 — A Hornady 6mm ARC contract will send the low-recoil, high-performance AR round to an unnamed DoD unit, increasing long-range capabilities.

US D.O.D. Awards Hornady with Contract to Supply 300 ...

1685722808395.png
The Firearm Blog
https://www.thefirearmblog.com › blog › 2018/12/28



hornady military contracts from www.thefirearmblog.com
Dec 28, 2018 — Grand Island, NE — Hornady has been awarded a contract to provide its 300 PRC ammunition to the United States Department of Defense.

6.5 x 49mm Creedmoor Ammunition for USSOCOM ...


International Ammunition Association
https://forum.cartridgecollectors.org › 6-5-x-49mm-cr...



Mar 16, 2023 — Hornady has been awarded a military contract with the U.S. Department of Defense for 6.5mm Creedmoor sniper rounds.
 
Hornady has been awarded a military contract with the U.S. Department of Defense for 6.5mm Creedmoor sniper rounds. Hornady received a military contract for its 6.5 Creedmoor Precision TAP, an LE/military load featuring the same bullet as Hornady's 147-grain ELD Match load.

Hornady Awarded 6.5 Creedmoor Military Contract

https://www.rifleshootermag.com/editorial/hornady-awarded-65-creedmoor-military-contract/375847#:~:text=Hornady has been awarded a,6.5mm Creedmoor sniper rounds.&text=Hornady received a military contract,147-grain ELD Match load.

Hornady® fulfills additional DoD contract for 6mm ARC

https://press.hornady.com › release › 2020/08/03 › ho...



View attachment 1445145
Aug 3, 2020 — Grand Island, NE — A specialized group from the U.S. Department of Defense has purchased an additional amount of 6mm ARC ammunition from

Hornady Wins DoD Contract for 300 Blackout

View attachment 1445146
American Hunter
https://www.americanhunter.org › content › hornady-...



View attachment 1445147
A specialized group from the U.S. Department of Defense has purchased an undisclosed amount of 300 Blackout 190-grain Sub-X TAP ammunition from Hornady for ...

Hornady Lands Defense Department Contract for 6mm ...

View attachment 1445148
Tactical Life
https://www.tactical-life.com › firearm-news › hornad...



View attachment 1445149
Jul 29, 2020 — A Hornady 6mm ARC contract will send the low-recoil, high-performance AR round to an unnamed DoD unit, increasing long-range capabilities.

US D.O.D. Awards Hornady with Contract to Supply 300 ...

View attachment 1445150
The Firearm Blog
https://www.thefirearmblog.com › blog › 2018/12/28



hornady military contracts from www.thefirearmblog.com
Dec 28, 2018 — Grand Island, NE — Hornady has been awarded a contract to provide its 300 PRC ammunition to the United States Department of Defense.

6.5 x 49mm Creedmoor Ammunition for USSOCOM ...


International Ammunition Association
https://forum.cartridgecollectors.org › 6-5-x-49mm-cr...



Mar 16, 2023 — Hornady has been awarded a military contract with the U.S. Department of Defense for 6.5mm Creedmoor sniper rounds.

I'm sure there's some small smatterings going on. I'm pretty sure most of the contracts are not actually with the military that are soaking up all of the components.
 

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