I was going to say about the same thing Boyd said, but he beat me to it. I have a 243AI long range varmint rifle that I started out using Norma brass, but was disappointed in results for pretty much same reasons as you. Then Lapua came out with 243 brass (this was quite a few years ago) & I switched - Wow, what a difference! So if your friends are using the Remington brass & it is tougher, that is probably the difference. Don't know much about this cartridge - who makes brass for it?