CaptainMal
Silver $$ Contributor
Sure second the opinion.I used to work for a US based multinational that was HQ'd in Austin Texas. They had some management consultants in, who completely re-engineered the whole company. I think they have made some very good business decisions and some to too great at all ones. The bottom line is that customers who used to feel quite passionate about the company and its products, have been left in the distant rearview mirror.
The company however is able to sell more, than they can produce at present, and their revenue and profitability is up. Given the run on all things firearm related in the US since the BLM and government shutdowns, I suspect that many of the manufactures are also in a position that their revenues are up no matter what they do. Not saying it is right, but just that it is the reality for a lot of businesses.
The problem is that people have long memories, and tend not to rush back as soon as things turn the other way for the corporates. It seems like we are in another significant economic downturn, and many of those companies that blew you off, may now be begging for your hard earned dollars.
I am too new to guns to be passionate about any brands, sort of Ford Chevy style, or in our market, Toyota or Landrover, but I think service and relationships are always key to a business, and those companies that have a strong culture of valuing their customers, will probably ride out this recession in better shape.
I have no idea what Sig's corporate ideals are, but the fact that several on this thread have a dim view of their customer service, means that it is reality, and it is really up to them to reshape that perception if they choose to. I would hope their marketing types would trawl these types of threads and ensure they are protecting their brand value by turning the customer experience into a more positive one.
Sig built a good reputation. That is sure suspect with the electronic products they are marketing.
Vortex is just one example that today offers a lifetime warranty on their electronic and optical products. They sure seem to be doing well and justifiably so.
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