For a long time I’ve seen David Tubb as a having a good grasp of marketing, which is a compliment. Is what he’s done with rifles ground breaking? Not really - rifles as accurate can be bought here any day of the week. That he can charge higher than normal prices is a testament to differentiating and branding what he has to offer.
That sounds easy and is really hard to replicate. Had he been born David Ballz, it doesn’t have the same ring to it, “I have a Ballz spring installed on this gun.” “I shoot a Ballz rifle.” He is also capitalizing on the tactical trend, because this group of long range plinkers with expensive rifles is, well, a group of long range plinkers that can afford expensive rifles. His different products over the years remind me of a product made by a client - a cute little gal with a lot of business sense - years ago she paid to have the injection mold made for a simple plastic caulking scraper, even though she knows nothing about caulking or scraping. I was very curious why. She said it‘s like a tiny investment property and only takes an hour or two of time per year, yet it makes maybe $1k a year in profit. There are better scrapers and cheaper scrapers, but just enough people buy this one that it’s extra $$ in her pocket. I wouldn’t be surprised if she had 100 products in addition to her white collar day job.