Could it be that Leupold rode their benchmark Vari-X line the same way as Remington rode their 700 line? They were the standard for many years but the world passed them by. Remington was the last company to get on the 6.5 Creed line, years after everyone else, losing a lot of market share. And Leupold simply raised their prices to compete with the higher end models and were the last to even offer a zero stop. Technology in the world of optics has come a very long way in a very short time. @Bill Norris gave an excellent example.
tough crowdBart is spot on.
The claim that it is mostly "marketing hype" that has caused top shooters to move on to another brand is nothing short of ridiculous.
Not being "tough" at all.tough crowd
Arnold jewell made a nice set of adjustable rings as well
agreeNot being "tough" at all.
But to insinuate that top shooters would be moved by marketing hype over performance is well you know...LOL
Here is a perfect example of what is being said. You paid top money for top of the line scope at the time. Then because you didn't trust it you paid more top money for a mounting system and adjustment system to get rid of the one that was on the scope because it wasn't reliable. Then because they refuse to make higher powered scopes which was becoming the norm you put an optical booster on the back of it for more money.
Then why if it does not say Night Force or Huskamar (?) do so many look down on everything else. Marketing hogwash and people buy into it. More an ego trip than value.Bart is spot on.
The claim that it is mostly "marketing hype" that has caused top shooters to move on to another brand is nothing short of ridiculous.
I just recently used an ep5 but darn was that thing heavy heavy to heavy for my style of dual purpose rifle'sNot a competitive shooter by far but down thru my 50 plus years of shooting C F rifles I WAS a Leupold owner and thought they had the best scope for the money. I owned as many as 11 at one point and time ranging from 4 x 14 x 40 all the way up to the 45 x 45 Comp models. Not long ago a friend of mine showed me an Arken ad and I decided to look into the EP-5 5 x 25 x 56. I purchased one to see if I could warm up to it. I found better glass, better turret tactile and click audible, better POI holding and cosmetics is as good or better than Leupold. Within a couple of months I sold all the Leupolds and replaced them with the EP-5. I am happy with my choice and probably won't own another Leupold. Just my .02 on the subject.
