It's not just the US, it's like that in the UK too. Never put a fragile label on anything, guaranteed to be used as a football!The fine folks at Lapua have been trained since birth to take pride in their work and what they produce, and they make a quality product. But they have no idea of the treatment that this product will receive at the hands of Americans that will handle their product in the delivery process. I think your anger is misplaced and should be directed towards the UPS, FEDEX or the USPS or all of the above.