Fellas,
For a particular bullet, neck thickness, neck tension, throat configuration, and barrel, jam is the longest length that you can seat a bullet to without its being seated farther into the case. Generally, it is determined by seating to a length that is judged likely to cause the bullet to be pushed farther into the case as the bolt is closed, measuring, chambering, and then remeasuring, to both verify that the bullet was seated deeper, and and what jam is for that particular combination.
If a bullet is seated shorter than jam, its seating depth is described as so much off jam, meaning that the seating die is set to produce an OAL that is the specified figure shorter than jam. All of the jammed .015 stuff is IMO incorrect use of the term. Such a dimension would be more properly be described as .015 longer, beyond, or over touch, or so much off jam. Even in the discussion of the term, after a correct definition has been given, the same poster has inadvertently misused the term. This sort of misuse has become common and leads to confusion. I am not trying to tell anyone what reference measurement he should measure his seating depth on. You can use touch or jam. They both work. I am just trying to say that it is better to have one definition for a word, and stick to it, rather than making it up as we go along. Lest anyone think that I am holding myself up as the final arbitrator, I am not. My understanding of the proper and classic use of this term comes from a great deal of reading of Precision Shooting, going well back into the days when the editor was part time, the subject material much more narrow, and covers black and white.
As to the observations of the thread starter, my results are different. Depending on how large the ogive number is in the area on the bullet that will be marked, I can seat longer than the length where contact is made, and have the bullet show varying lengths of marks, depending on how much longer than touch they are seated, without being pushed back into the case, right up to jam.
A good followup question might be to ask posters to tell us if they have a record of the distance between touch and jam, and the particulars of the setup, bullet, neck tension, etc.