Yeah, I think I paid about that much for mine and I used only a few inches. It would be nice to get together with three or four other builders and split the feed drum rod material and the rather expensive Tempelaq temperature paint. You only need a little bit whenever you calibrate your machine, but the small bottle is actually a triple life time supply.
As for the timing, I think measuring it electronically is overkill. A particular duty cycle setting on mine produces very consistent speed even when the window air conditioning unit in my reloading room kicks in (same circuit). You can check itself with a stopwatch, as I did, if you need convincing. Different brass with different neck thickness will need slightly more or less time in the flame, and of course, your flame adjustment plays a part too. I set mine so the blue inner flame just touches the neck. It requires a tweak from time to time to keep it constant since the bottle cools as it empties.
Setting the timing is easy. Apply the temperature indicating paint (I use 399C, 750F) INSIDE the neck. Then shine a bright light into the neck and get close enough so you can see it change color (it appears to melt or turn clear) just as it drops out of the annealing pan. Fiddle with the timing as you test a batch of scrap brass. Make sure you let them cool to room temperature before you re-test them. Once you know the correct duty cycle, you will find it quite consistent. Nevertheless I check mine every couple of months just to be sure. Mine is always is right on the money.
Thanks again.
As far as a source for the material to build the shell feeder needed- maybe think outside the box a bit; the first thought that comes to mind is an old baseball bat... or maybe a scrap of stair handle round stock... cut a cylinder to desired length from near the end.
or maybe hit a Goodwill/ thrift store to buy something possessing the needed stock... possibly an industrial surplus store...