The crimp in .38 helps with the burn more than you think especially using win 231.... As I stated before I also use it because it's on my bench , I have other powders but I have stuck with 231 and made it work... It is not a great choice though for the .38 spl... After trying a bunch of things a good roll crimp and primer seem to make it work....if useing S&B primers it won't light it off etc you will get a bunch of un burned powder...
The S&B primers are some of the hottest primers. Interesting - I wonder if the S&B primer is strong enough that it is prematurely propelling the bullet before the powder is igniting resulting in only a partial burn before bullet is out of the barrel. Have you tried running the same reload over your chrony with like a CCI primer and S&B primer. I wonder if there is a big difference in velocity? Science experiment!
Win 231 is handy powder that works great for 115gr 9mm and 230gr 45ACP... same powder charge for both and makes power factor. When/if you decide to go with a better suited powder for 38 Spl then give TrailBoss a try. I found that it has great case fill (+60%), clean burning, accurate and gentle recoil impulse.