I'm not sure I agree it's about awards or travel.
I could care less about some trophy, the score card is of interest and of course overall standing so I can see if I'm improving. The social part is of interest, learning what others have and do, travel to various places I might otherwise never go, and enjoying their local foods.
Travel, yeah I quit flying unless absolutely necessary. I could get on a rant about why, but what's the point. If I have time I like to drive and out west if you don't want to drive 8-12hrs then you should probably move. We love our wide open places, but yes that means distance between most everything.
silhouette sparks my interest. Why? I see a person with what is basically a hunting rifle standing there trying to hit targets of various sizes at various distances. Meaning assuming you have a rifle that will shoot 1/2moa or better (maybe even 1mo), it's more about shooting than the gear. If I was to shoot hunter or varminter I'd want the same, I should be able to shoot in a class that requires equipment that one would normally use for those activities and the rest is on the shooter to perform.
I have zero interest in having a bunch of hardware I line up and trip the trigger, should there be a class for that, of course and seems there is, I believe it's called BR. I'd be interested in F-TR except I have no interest in 223 or 308, how about that format, but for something in other calibers. Like separate classes for 6mm vs 7mm/30cal, meaning if 6mm can't buck the wind as well as heavier, then how about its own class so you're competing apples to apples. F-Open seems interesting, but to me it's really teetering on the edge of too much hardware vs the shooter, if it wasn't for reading wind and mirage, it would be mostly hardware IMO, but at LR reading those are key, again more about shooter's skill than hardware.
My point being most non-competitive shooters that might be interested are more likely to be interested in the raw shooting skills part of it than the equipment part. Why? because that's all they know. Especially those without the funds to get whatever. I have all the funds I need to do whatever I wish, I simply have zero interest in playing the hardware game any more than required to get out and have fun. I think it's interesting to see how they do it and clearly there's skill involved, but again my interests are more raw shooting, similar to what I could do in the field, but not necessarily to the degree that PRS goes as that requires a lot of travel.
In the end, I don't know what I don't know so there's that. You all that do it know because you've been doing it, chosen the parts you like and all that.