Berger 6.5 130 VLDH
- Thread starter JamesnTN
- Start date
Kurz
Silver $$ Contributor
It's a long, sad story of greed mostly.
The short version is that Nammo Group purchased Berger bullets, which already owned Lapua and Vihtavuori.
Then Berger decided to move the entire company back to Arizona where they originated. The move was never handled correctly since their plan forgot to put into motion the process to increase any stock pile of bullets to cover the time period when they were down because of the move. For over a year many of the distributors and large clients went without the most popular bullet designs and weights. They (Berger) simply stated that it would be up to 90 more days before shipping started... then 90 more days... then 90 more days. Eventually some product actually got back into the supply line but others still linger with no indication of availability.
The short version is that Nammo Group purchased Berger bullets, which already owned Lapua and Vihtavuori.
Then Berger decided to move the entire company back to Arizona where they originated. The move was never handled correctly since their plan forgot to put into motion the process to increase any stock pile of bullets to cover the time period when they were down because of the move. For over a year many of the distributors and large clients went without the most popular bullet designs and weights. They (Berger) simply stated that it would be up to 90 more days before shipping started... then 90 more days... then 90 more days. Eventually some product actually got back into the supply line but others still linger with no indication of availability.
Yep, I'll use up my 140's and switch to jlk's or something that is available. Finding 140's has been a joke since I've been shooting them 8 years ago..
yall think its bad over there here in Australia there are 2 importers of Berger bullets. Berger seems to only send an order once every 18months, they sell out in a day and if your not on the internet on that day that they arrive bad luck you wait another 18 months!!!
Surely the CEO of Berger should be looking at building a second manufacturing plant as they obviously cannot keep up with the demand.
Surely the CEO of Berger should be looking at building a second manufacturing plant as they obviously cannot keep up with the demand.
Occasionally I shoot around 3 guy's that own a gun supply business in my area. In early spring I tried to find some Berger's for my 30's. One of the business partners was told by his Berger sales rep that he may want to find another bullet to carry/sell. I have yet to be able to get 6mm's either. So, I went back to my original Scenar load. They are wonderful bullets, and I can find them.
https://store.appliedballisticsllc.com/category_s/150.htm Lots of them here...
Wi50, the JLK’s are better in my rifle. Go for it
Kurz
Silver $$ Contributor
And now it seems that Nosler has joined up with the Berger Business plan because they are out of 6.5mm Accubonds across the entire U.S. I found some in Canada but they refused to ship to the U.S. I sure would like to know which School of Business these folks attended.
Nosler rep says they underestimated the demand...
Nosler rep says they underestimated the demand...
hogpatrol
Silver $$ Contributor
They did the same thing with 26 and 28 Nosler. Brought out the cartridges and rifles and then you couldn't get brass. They need to hire the guys from Hornady. They know marketing.And now it seems that Nosler has joined up with the Berger Business plan because they are out of 6.5mm Accubonds across the entire U.S. I found some in Canada but they refused to ship to the U.S. I sure would like to know which School of Business these folks attended.
More like 10 mins after getting the email they here
Kurz
Silver $$ Contributor
For the first time in the history of reloading, manufacturers are using a model which guarantees that their products sell out.
Run the supply line dry, while promoting all the cases and bullets you sell then don't fill that supply line until everyone is begging for components. They will monitor the complaints and moaning through their social media employee. Then release just enough so that the products sell out within a few days. The number of people hoarding is going up on a daily basis because of this model, which is why the model works. Fear of not having an intact and filled supply line feeds the buying frenzy. We can't get what we want when we want it so folks hoard when the components become available.
Release bullets which fail the advertised goals after another manufacturer fields a better one. Then postpone the re-design and release, driving the shooters crazy with lust for the better bullets. Again the result is, hoarding. But the difference is that this part of the model forces us, the buyers, into a 'spreading the wealth' model since we are left to find whatever is available to use as a substitute. Bullets, powder and cases we might not consider otherwise, get previewed and purchased to fill the void.
The good side of this is that we are seeing an influx of new manufacturers to try to help fill in the gaps. Brass makers, bullet designers/makers, improvements in powder characteristics.
Run the supply line dry, while promoting all the cases and bullets you sell then don't fill that supply line until everyone is begging for components. They will monitor the complaints and moaning through their social media employee. Then release just enough so that the products sell out within a few days. The number of people hoarding is going up on a daily basis because of this model, which is why the model works. Fear of not having an intact and filled supply line feeds the buying frenzy. We can't get what we want when we want it so folks hoard when the components become available.
Release bullets which fail the advertised goals after another manufacturer fields a better one. Then postpone the re-design and release, driving the shooters crazy with lust for the better bullets. Again the result is, hoarding. But the difference is that this part of the model forces us, the buyers, into a 'spreading the wealth' model since we are left to find whatever is available to use as a substitute. Bullets, powder and cases we might not consider otherwise, get previewed and purchased to fill the void.
The good side of this is that we are seeing an influx of new manufacturers to try to help fill in the gaps. Brass makers, bullet designers/makers, improvements in powder characteristics.
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