The percentage will be horribly low. Unnecessarily so, in my opinion, due to folks thinking it is part of the metric system or it has to do with the military and therefore should be better. Nothing like seeing "MILSPEC" after something, which seems to have the connotation 'it must be better'. Not realizing that a particular Military Specification may date back to the 40's or 50's.I wonder what percentage of the people who have or are contemplating buying a scope that has either a reticle that has ranging and hold off markings in radians, and or scope turrets with milliradian divisions, could explain what a radian is, or how the calculation is done to range distance using those marks, or know that neither has anything to do with the metric system, or the military.
Once you get past METRIC and MILITARY and realize it has nothing to with either, one can learn what it really is. But I go back to my earlier comment that I just don't the need for this change. I must be missing something in this other than a marketing ploy.