Ken,
as others have said it's mostly the combination of bullet shoulder / nose (ogive) shape and the rifle throating. It's also affected by the bullet jacket thickness / toughness. This is one reason why most Sierra MatchKings are pretty jump-tolerant. As well as tangent form 7-calibre (or thereabouts) radius ogives, Sierras have thick jackets compared to JLKs and most Berger VLDs, so the shock of jumping 20 thou' or more then hitting the rifling doesn't faze them.
It is generally believed that secant form ogive bullets, especially if they have thin jackets need to be seated into the rifling to support and guide them. However, it's apparently not as simple as that, and Berger advises people to also try them 40 thou' off the lands as a starting point and then try 20 and 60 thou' jumps if that doesn't work as alternatives to seating into the rifling. So this sort of blows the theories about bullet damage and needing support in the throat.
Why not just seat VLDs so they're well into the lands and be done with it? Magazine feed may need a shorter COAL and this applies to some users now that the original thin-jacket Bergers are being marketed as hunting bullets. The big put-off for many competition shooters is the fear of pulling the case off a jammed bullet and leaving it in the lands if you have to unload a live round for any reason. You can soon enough knock the bullet out of the barrel with a cleaning rod, but unless you elevate the muzzle to near vertical and unload very slowly and carefully, you fill the action and locking lug areas with powder kernels - instant retiral and an onerous clean-out job off the firing line.
There was a great deal of discussion last year on the US Rifle Teams' Long-Range Shooting Forum about jumping Bergers with a lot of information from Berger Bullets' man Eric Stecker. Here's the link to the thread:
http://www.usrifleteams.com/lrforum/index.php?showtopic=10924
Personally, I think the new breed of stretched nose tangent designs is the way forward for target shooting - as good BCs as VLDs, better in some cases, and easy to tune in most loads. German Salazar is a fan of the 175gn Berger match BT in .308W Palma type rifles, and I've found the 185gn Berger Match BT Long-Range an exceptional bullet in this cartridge in F/TR and plan to try the 210gn version too alongside VLDs in the 175-210gn range.
Berger is currently introducing such designs in other calibres too such as the 108gn 6mm. I seem to remember seeing somewhere that there is a new 105gn Long-Range tangent model in the pipeline as well. The company says it intends to offer alternatives of high-BC tangent ogive and VLD secant ogive models in heavy long-range form in every calibre.
Laurie,
York, England