That depends on how Lapua and its customers see the role of the 223. As long as it is overwhelmingly used as a sporting and military cartridge, reliable ignition in all temperatures is more important than reduced ES values. Outside of the USA and Canada (maybe Australia too?), 223 is not a primary competition cartridge and is in fact a real novelty in Europe for say serious F/TR shooting. Even in the US, I'd imagine for every 223 round fired in F/TR or similar, there will be hundreds if not thousands fired in informal target shooting on ranges, plinking and vermin / small game. These users (and even XTC shooters) wouldn't thank Lapua for getting decapper pins stuck in undersize flash-holes. Many high-volume 223 users prefer ball powders too for mechanical metering on progressive presses, and the existing set-up just about has trouble setting some of these grades off reliably.
The other potential downside factor is whether 223 would follow 308 in needing a charge weight increase to obtain 'normal' MVs - with some powders I've seen a 1-1.5gn discrepancy between the two types and thnis is apparently due as much to flash-hole size as the change in primer energy. the 308 case has enough capacity to avoid this being a major inconvenience, but the 223 needs every bit of potential energy it can get from the powder charge. The equivalent of a 0.5gn charge reduction could see the MV drop out of the key 2,825-2,850 fps accuracy node with 90gn bullets in F/TR.