They are probably not big sellers. You can't blame them for discontinuing a powder if they are losing money on it. They are a business first and foremost. That's like people whining saying why doesn't Lapua make 30BR cases? DAH there would be no money in it that's why. It wouldn't make any sense from a business standpoint to make 30BR cases. This benchest crap makes up such a small percentage of their sales that a lot of people can't grasp that.While researching data for some 45 Colt shotshell loads, i found that the IMR line, red, green, blue, and target powders have been discontinued. Hodgdon is a real piece of work.