Some years back when prototype 308 Lapua brass was being trialled, the issue was extensively reported on and discussed in the Palma teams long range forum:
http://www.usrifleteams.com/lrforum/
Many of the 'old BR and fullbore hands' came out of the woodwork saying they didn't care what the team captains said, but they
knew that small primer / small flash-hole brass simply doesn't work consistently and reliably in the 308 Win through their own past experiences.
This was with the old very thin-wall / high capacity Remington UBBR (Unformed Basic BR) cases. For those who've never heard of this, it goes back to the dawn of the 6mm and other calibre BR cartridges, the genre starting out as a reformed 308 case, the Barnes .308X1.5" prototype short assault rifle military number. Remington developed the BR, produced chamber and reamer specs, but didn't sell ammunition or cases for 20 plus years, instead making some lots of the thin-walled UBBR brass for would-be BR shooters to reform to whichever version they desired.
As well as becoming the raw material for goodness knows how many other wildcats, many American rifle competitors thought to themselves - hey let's leave it as 308 Win, it's high quality, got a high capacity = scope for increased charges and MVs within acceptable pressures, and it's small primer which = improved precision / smaller spreads.
Now these guys almost without exception said
it didn't work, or at any rate not consistently enough, basically because the small primer is inadequate for 45+ gn charges of medium burning speed powders. Some reported that drilling out the flash-holes as per
savagedasher above effected a partial or complete cure. All said the resulting rounds became overly temperature sensitive, in this case low temperatures the issue.
So, that was the observed experience of a lot of experienced and knowledgeable guys 30, maybe 40 years ago, call it 'anecdotal' or 'experimental' according to views and taste, and these survivors of that era were adamant that Lapua and their national Palma team were on a hiding to nothing. Experience has show the complete reverse with Palma brass a great success story with only marginal downsides that can be lived with. So, either this was inaccurate / plain wrong anecdotal stuff, or (in my view more likely) evidence that something has changed between the 1970s/80s and the 20-oughties. Maybe powder technology, most likely in the deterrent coatings, has moved on making propellants easier to ignite and with more consistent burning behaviours and/or small rifle primers have improved their effectiveness greatly.