So many good replies on this one, and I think I got most of them below.
I'm always amused by the way somebody cherry-picks their "arguments". One small piece was a few cents (or dollars) more, and that suddenly makes the first seller a villain.
Want to save a dollar? Simple.... buy it from the second guy. Don't forget about that added shipping charge though that will wipe out your savings, in triplicate. Whoops!
As for Midway and Potterfield, it's simple. American free enterprise at work. He took the risk, created a business, serves the shooting community, and just so happens to have bettered his financial position in the process. He could've just as easily went bankrupt.
How many here own a business, or manage one? what is one of your primary driving factors? Yep, profit. So what's good for you and your business is suddenly evil when somebody else does it.
Myself, I simply comparison shop, for the entire package. If I need five things, and the bottom line, with shipping, is better at Midway than elsewhere, guess what? I buy there. If not, I go somewhere else. Very rarely do I find it advantageous to buy five three-dollar items from five different vendors, even if those individual items may each be cheapest at each of the five vendors.
Whatever I order from Midway or a couple of others, the price of each item and the total shipping is pretty clearly stated before the order is placed. So it has always been my choice whether to proceed or not. How the owners spend their money is of zero interest to me.
Buy it from Dewey. You don't like Midway's prices or shipping, don't buy from them. Really really simple.
The adaptor you paid $3.68 for is the 8x32-8x36. The Dewey website lists it for $3.69. Shipping is $4.00 from Dewey. The smaller adaptors are $2.25. Midway is NOT charging more than retail price. You either ordered the wrong adaptor, or, are looking at the price for the smaller adaptor at Dewey.
Seems to me that a lot are forgetting about the millions of dollars that Midway has raised for the NRA & to fight for your gun rights.
Larry Potterfield also puts a lot of people to work with good jobs at midway USA . I'd say he's earned every dime he's made from the way he handles things.