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Hornady "red" bullet tips melting

Has anyone actually had experiences with the A-MAX bullet tips melting?

I have been using A-MAX for 6-8 years at 3000 fps in a 6BRX and now at 2950 in a 284 WIN. I have excellent results at 1000 yds.

I spent 40 years in the integrated circuit industry designing analog circuits. When we developed a better device, we advertised the improvement in performance and dropped the price as the improvement usually included better process yields. The customer had an incentive to buy the new version as not only did it perform better, it was cheaper. And, demand for the old product went away.

I also worked for a company, not in the integrated circuit industry, that when the came out with a new product, they raised the price as it was a better performing product! This actually worked opposite to their wishes as the customer base had no inclination to re-tool for the "better" part that actually cost more! So, the new product often failed due to poor acceptance.

I wonder if Hornady is of the latter thought? Only, once the pipe is filled with their new miracle plastic tips, they will stop making A-MAX bullets as they are an inferior product!

I will gladly buy the new bullets if they are indeed better, but I know that new manufacturing processes also bring less cost. So, if we are being manipulated to shift to a new, more costly product. I will be more inclined to change brands!
 
I would have just changed the material in the tips to the better material without the fan fare. I am not sure how others looked at it, but I took it to mean their previous product was flawed. I am not sure I liked the fact that their previous "product testing" failed to find the flaw before their red tipped products were released.
 
Many years ago I had a few of their red-tipped bullets fail to make it to the target.

This was when I was shooting 223 service rifle.

I've used their conventional bullets (lead core, copper hp jacket) a few times since then but never again thought the plastic-tipped variety were worth the risk.

Pretty much concluded the same thing after trying some of Sierra's TMK product earlier last year though the few I loaded & shot at least made it 600 yards down-range....
 
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I've shot thousands of a-max bullets in 4 calibers, many of them at bottles filled with water, so there always a bunch of red tips inside of the leftover plastic.
 
THE NEW EXTRA LOW DRAG BULLETS HAS A NON MELTING TIP ACORDING TO HORNADY AT ANY SPEED
 
THE NEW EXTRA LOW DRAG BULLETS HAS A NON MELTING TIP ACORDING TO HORNADY AT ANY SPEED

Sierra has the new Tipped Match Kings. I haven't heard any response from them or problems with "Melting." I don't doubt it happens with the bigger, faster cartridges but I'm not sold on it. Sounds like marketing.

Does anyone know anything definite from Sierra on this?
 

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