Forum Boss
Administrator
Yesterday we started a thread about Redding and how shooters use the internet to inform buying decisions. We have removed that thread because the main issue was really the application of NSSF statistics about internet use among shooters, rather than Redding's marketing policies. In hindsight, we should have gone straight to the source, rather than make Redding the subject of our thread. We are now focusing our concerns with the NSSF study itself.
It has been made clear to us that Redding's management is actually well-informed about how reloaders use the internet to learn about Redding products. In responding to an inquiry from AccurateShooter.com about advertising, Redding cited stats from the NSSF, but that was only one factor which Redding considers when choosing how (and where) to advertise. Redding does not have unlimited resources, and Redding believes it would be difficult to advertise on one website without doing so on scores of others. That is understandable.
We want to make it clear that nothing in the thread reflected negatively on Redding's products. Redding builds dies and other products with quality American steel using skilled American craftsmanship. We recommend many Redding products, and your Forum Boss personally uses Redding dies and tools and will continue to do so.
Accordingly, we retract our request that our readers email Redding (or its Executive VP) about its web "awareness" or marketing policies. We've talked with Redding's executives and they have assured us that it was wrong for us to imply that Redding misunderstands the importance of web-sourced information to the shooting audience. In fact, Redding tells us it "has respect for AccurateShooter.com" and it knows that many shooters learn about its products through web reviews and online shopping sites.
So folks, Redding has assured us that they are actually very forward-thinking, just the opposite of a company with 19th-century attitudes. The Marketing VP with whom we spoke personally created a state-of-the-art database system for his company, and Redding has enjoyed significant growth even at a time when other companies are facing reduced sales.
We are pleased to report that Redding does NOT dismiss the importance of the internet. Rather it has decided, for a variety of reasons, that web advertising is not, at this time, the most effective use of its resources. But Redding remains committed to providing the highest quality products, and Redding will provide information on those products in both print and digital formats.
It has been made clear to us that Redding's management is actually well-informed about how reloaders use the internet to learn about Redding products. In responding to an inquiry from AccurateShooter.com about advertising, Redding cited stats from the NSSF, but that was only one factor which Redding considers when choosing how (and where) to advertise. Redding does not have unlimited resources, and Redding believes it would be difficult to advertise on one website without doing so on scores of others. That is understandable.
We want to make it clear that nothing in the thread reflected negatively on Redding's products. Redding builds dies and other products with quality American steel using skilled American craftsmanship. We recommend many Redding products, and your Forum Boss personally uses Redding dies and tools and will continue to do so.
Accordingly, we retract our request that our readers email Redding (or its Executive VP) about its web "awareness" or marketing policies. We've talked with Redding's executives and they have assured us that it was wrong for us to imply that Redding misunderstands the importance of web-sourced information to the shooting audience. In fact, Redding tells us it "has respect for AccurateShooter.com" and it knows that many shooters learn about its products through web reviews and online shopping sites.
So folks, Redding has assured us that they are actually very forward-thinking, just the opposite of a company with 19th-century attitudes. The Marketing VP with whom we spoke personally created a state-of-the-art database system for his company, and Redding has enjoyed significant growth even at a time when other companies are facing reduced sales.
We are pleased to report that Redding does NOT dismiss the importance of the internet. Rather it has decided, for a variety of reasons, that web advertising is not, at this time, the most effective use of its resources. But Redding remains committed to providing the highest quality products, and Redding will provide information on those products in both print and digital formats.
